Advertising The Work
Campaign India Team
Apr 27, 2010

Publicis Ambience creates sunshine world for VIP Superlite

VIP has launched what it claims to be the world's lightest strolley under the brand name 'Superlite' and has unveiled an animation based TVC, created by Publicis Ambience.The TVC aims to position VIP as a 'sunshine brand' and describes little moments of everyday life that are touched by happiness in the presence of a VIP.This is the first TVC by Publicis Ambience on VIP after it won the account post a multi-agency pitch, about 3-4 months ago.WATCH TVC below

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Adobe launches ad making tool for small businesses

3 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

4 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

8 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

9 Spotify tunes up for programmatic advertising push

Festive ad rush puts Amazon’s new tools to test

10 Festive ad rush puts Amazon’s new tools to test

Related Articles

Publicis Ambience crafts new campaign for Park Avenue deodorants
Advertising
Mar 18, 2010
Campaign India Team

Publicis Ambience crafts new campaign for Park ...

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Publicis Ambience bolsters creative team
Advertising
Oct 17, 2008
Campaign India Team

Publicis Ambience bolsters creative team

American Tourister asks the youth to 'Live Fashionable'
Advertising
May 06, 2014
Campaign India Team

American Tourister asks the youth to 'Live Fashionable'

Just Published

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO
Advertising
2 hours ago
Shauna Lewis

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

Meta rolls out festive tools for India’s ad market
Advertising
9 hours ago
Campaign India Team

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch
Advertising
9 hours ago
Campaign India Team

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition
Advertising
12 hours ago
Chris Powell

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.