Nissan India has appointed Proximity India as its digital creative agency. The agency will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan370Z as well as brand initiatives including the 'Student Brand Manager' program. Earlier this month, Proximity India won the digital mandate for the VISA brand.
Commenting on the win, Ajai Jhala,chief executive officer, BBDO / Proximity, said, "Adding Nissan to our roster is a real privilege. The critical role of digital in this space will give us an opportunity to create some really impactful interactive ideas."
Ranjeev Vij, vice president and head, Proximity India, added, "Nissan is a fantastic global brand and in India they have ambitious plans. We are really excited that we can partner Nissan in challenging the market leaders and be a navigator in their journey to meet their ambitious business goals.”
Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. In India, the agency has offices in Mumbai and Delhi.
The agency also informed that early next year, Proximity will launch their proprietary digital lab initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.
