Proximity India appoints Punit Singh to head digital technology

Proximity India has announced the appointment of Punit Singh as associate vice president, digital technology. He will report to Ranjeev Vij, vice president and head, Proximity India. Prior to this, Singh handled digital strategy for Reliance MediaWorks for India and Malaysia.

On the appointment, Ajai Jhala, chief executive officer, BBDO/Proximity India, said, “Punit lives at the junction of digital technology + creative + strategy. Punit is that rare talent in the digital space who can walk the talk. We hope to see the impact of his hire on both the work and attracting new talent."

Vij added, "An absolute digital junkie, Punit is passionate about everything digital and shares our vision to contribute towards strengthening of the platform in the Indian scenario with behavior changing interactive ideas.”

Commenting on his move, Singh said, “India is placed at an exciting point on the Digital front. With brands warming up to the potential of digital, the coming years would witness a paradigm shift in the way they reach out to their consumers. With thought leaders like Ajai, Josy and Ranjeev to steer and a great creative team to work with, Proximity India is set to become the next big hub of marketing rationale and radical advertising in the digital space.”

Singh has also headed technology and user experience at Tribal DDB India. During his career, he has worked on brands like Volkswagen, Idea, HDFC, Honda Cars, Standard Chartered, Asian Paints to name a few. Punit holds an engineering degree from REC Nagpur and MBA from IIM-Indore.

The agency also informed that early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.