Bengaluru based data-driven creative agency, Propaganda India has joined the global independent network, Worldwide Partners.
The network provides Propaganda India access and potential to collaborate with more than 70 advertising and marketing agencies across the world.
Priya Jayaraman, founder and business director, Propaganda India said, “It’s exciting to be part of the WPI network. Our client portfolio is representative of our understanding of customer journeys and user behavior. That is something we are looking to offer the alliance network for Indian markets. It is an exciting time to be an independent agency as we work to offer our clients differentiated, business impacting creative ideas and this collaboration will only amplify our creative capabilities exponentially.”
John Harris, CEO, Worldwide Partners said, “As brand marketers have evolved to more effectively compete within the dynamic and demanding business landscape of their respective categories, so too have their expectations of their agency partners. Clients today expect agencies – and their network - to be more flexible, more collaborative and more transparent in their delivery of services and solutions, without sacrificing the insights, creativity and scale that drives their business forward."
He added that India is one of the top 10 global economies in the world. "It was critical that we identified an independent agency with the experience, capabilities and sensibilities of Propaganda India to further enhance our service platform to meet the multinational activation requirements of our network’s clients."