Grey Group India has roped in Projit Sarkar to head its Kolkata office. This is his second stint with the agency, having left in 2008. He joins from Amrit group of Companies where he was heading the brand and marketing department. In a career spanning 13 years, he has also worked with Genesis, Mileage, Mudra , O&M and Madison BMB.
Sarkar takes over from Joy Majumder, who exited the agency in July. He will report to Sunil Lulla, chairman and managing director, Grey Group India.
Lulla said, “Grey Group is delighted to welcome Projit back to lead the growing operations of Eastern India from Kolkata. His familiarity with the market place, clients and consumers coupled with his experience in brand and marketing communications will add tremendous value and benefit both the agency and clients based in the market. We look forward his enabling Grey Group to be even more famous and effective, in the East of India."
Sarkar said, “Coming back to Grey Group is a homecoming. I see and believe that there is a lot of opportunity to create value for internal and external stakeholders through meaningful effective marketing communication. Grey Group is the place where it can be done from.”