Probus Insurance Broker has announced the appointment of actor Hrithik Roshan as its brand ambassador.
Roshan will feature in an integrated campaign to highlight this association. The film will be rolled out on TV and digital.
The brand aims to reiterate its narrative of #AapkaSaathiAapkaSaarthi (your partner your charioteer).
Rakesh Goyal, director, Probus, said, “We're excited to partner with Hrithik as our brand ambassador as he exudes and resonates with the brand's ethos of intelligence and dynamism. With his popularity among the masses and the youth, his appeal remains unrivalled. This association will assist us in reaching consumers/end users across age groups, and enable us to instil trust and educate them on the importance of choosing the right insurance partner. We are excited about the opportunities that our collaboration will provide.”
Goyal added, “Fans admire Hrithik Roshan for his versatility which can be seen in his performances across diverse roles. His personality also compliments our brand attitude, considering Probus is a one-stop shop for all insurance requirements too. We’ll be releasing our new campaign with Hrithik in the coming months."