Priyanka Agrawal has joined Punt Partners as co-founder.
She will be responsible for building a new consult practice that aims to marry innovation, design and technology to deliver outstanding customer interventions for brands.
Agrawal will focus primarily on the North American market.
She moves from Dentsu One, where she was chief strategy officer, Fractal Ink and managing partner, CX consulting.
Madhu Sudhan, co-founder, Punt Partners, “Over the past year, Sid and I have had numerous discussions with Priyanka to explore potential collaboration opportunities. We recognised that her unique skill set and extensive domain experience are not only rare but also highly valuable in ensuring successful outcomes in the field of MarTech solutions. We deeply admired the strong brand that Fractal Ink had built and the impressive work that Priyanka had delivered for her clients. After Sid's unfortunate passing, it became clear to me that Priyanka was the ideal co-founder to carry forward the vision of Punt Partners. We share a strong personal connection and aligned professional values, particularly in our emphasis on prioritising experience design over technology execution. I am excited to have her join us and look forward to embarking on this shared journey together.”
Agrawal said “I had been avidly following Punt’s journey from inception as a well-wisher and cheerleader having known Sidharth over the last six years. We had spoken many times as Sid & Madhu brainstormed with me about the role of transformation conversations in successful CX outcomes. I felt strongly that the Punt journey as envisaged is a great opportunity to leverage technology, data & design for great outcomes for brands.”
She added, “At Punt Partners, I saw an opportunity to be able to create a real impact for brands by being a part of their innovation conversation. I am truly excited to join Punt Partners as a Co-Founder and be part of a dynamic team that is dedicated to creating a real impact in the industry. I believe that our collective experience and vision will allow us to deliver exceptional value to our clients and drive transformative growth. I look forward to working closely with our team to shape the future of CX Services.”
In a career spanning over 24 years, she has also worked with A&N Media, Front of Mind and Ambiance Designs, among others.