Prime Video launches a mobile only plan

Aims to make its roster of entertainment content accessible to India’s mobile-first customers

Nov 07, 2022 12:37:00 PM | Article | Campaign India Team

Amazon India has launched a mobile-only subscription plan for Prime Video. 
 
With this single-user annual plan, the OTT company aims to offer users access to content exclusively on their mobile devices. Users can avail this service for INR 599 per year.
 
Gaurav Gandhi, vice president, Prime Video India, said, “Over the last six years we have seen huge growth for Prime Video in India. With viewers from 99% of the country’s pin codes, the service has become the preferred destination for premium content. Guided by our mission of making high-quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan. This worldwide-first innovation saw an incredible response from Indian consumers when we launched via a telecom association last year, and building on that success we are extending its access, with it now being made available directly for subscription through Prime Video’s app and website.”
 
Kelly Day, vice president, international, Prime Video, said, “India is one of our fastest growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, which had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to high-quality content on the service. With this launch, we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports.”