Prime Video ad-supported viewership grows by 58% to surpass 315 million in 12 months

"Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We are just beginning to unlock what's possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale," said Jeremy Helfand, Vice President, Prime Video Advertising, at the event. 

This signals that there is strong momentum towards ad-supported viewing, with OTT (Over-the-Top) platforms such as Amazon Prime Video looking at pushing for more subscriptions under this model. The company stated that this represents a significant increase from the 200 million ad-supported viewers reported in April 2024. This translates into almost 58% growth in viewership in just one year. 

The company revealed that the figure is based on the unduplicated average monthly active audience viewing Original and licensed content, live sports/events, and free, ad-supported live channels on the platform. This accounts for the company's internal data collected over 12 months between September 2024 and August 2025. 

This milestone confirms Prime Video's rapid expansion and position as a major global advertising destination, offering brands connection with a large, engaged audience viewing premium content. 

The company shared that for now the proposition for local advertising on Prime Video is available only in 16 countries, including India, the U.S., the U.K., Germany, France, Japan, and Brazil, of the 200 countries where the service is accessible.