Campaign India Team
Feb 17, 2022

Pressman Advertising and Signpost announce merger

Signpost operates in the OOH space, while Pressman is an independent advertising agency engaged largely in print advertising, public relations and digital advertising

Pressman Advertising and Signpost announce merger
Pressman Advertising and its promoters have signed a definitive memorandum of understanding with Signpost India and its promoters. The two agencies aim to join hands and pool resources to create a larger entity.
 
The merger is subject to statutory and regulatory approvals. 
 
Once the agencies merge, the duo aim to offer a larger bouquet of services in the areas of advertising and promotion, with focus on digital media. 
 
Signpost operates in the out of home space with a focus on digital (DOOH). Pressman is an independent advertising agency engaged largely in print advertising, public relations and digital advertising. 
 
Niren Suchanti, chairman and managing director, Pressman Advertising, said, “It has always been our endeavour to work in the interest of our shareholders and this alliance will enable rapid growth with a larger offering and the combined strength of the two entities and significantly enhance shareholders’ value.”
 
Shripad Ashtekar, CEO and co-founder, Signpost, said, “We are very excited about working with Pressman, a company with an impeccable track record. We have been a pioneer in digital out of home advertising as well as in several areas of emerging technologies and are confident that our coming together will result in accelerated growth of business for the benefit of all stakeholders.”
Source:
Campaign India

Related Articles

Just Published

15 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

15 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

17 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

20 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?