Campaign India Team
Jul 03, 2020

Premier League advertising increases as Bundesliga sees steep fall

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

Weekday matches such as this one between Chelsea and Manchester City got higher advertising minutes. Picture courtesy: Hotstar
Weekday matches such as this one between Chelsea and Manchester City got higher advertising minutes. Picture courtesy: Hotstar

For the 11 games held between 24-30 June, the Premier League, England's top division of football matches enjoyed a total of 274 advertising minutes, leading to an average of more than 11 minutes per match.

Weekday matches continued to enjoy more advertising minutes than weekend games. One reason for this was that the big game between Manchester City and Chelsea, the game which handed Liverpool the championship title, was held on a weekday. Weekday games have got an advertising average of 14 minutes per game while weekend games are at eight minutes.

There were eight new brands that advertised during last week's action according to TAM Media Research and TAM Sports data shared with Campaign India.

Here's a chart of the top 10 advertisers during the Premier League. 

Top 10 Brands % share
Hero Motocorp 20%
Apple Iphone SE 15%
International Cricket Council (ICC) 10%
Cure.Fit 7%
Cadburys Fuse 7%
Netflix 7%
Savlon Hexa Hand Sanitizer Liquid 6%
Cadburys Dairy Milk Silk 5%
Savlon Range Of Prods 4%
BMW Car 3%

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Weirdness is a superpower and hyperfemininity is ...

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

10 hours ago

Dentsu India launches ‘Fresher accelerator program’ ...

Upon completing the six-month programme successfully, participants will be integrated into the agency’s core practices.

11 hours ago

Google reverses plan to eliminate cookies from Chrome

In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.

11 hours ago

From rosé to revelations: The top PR trends ...

A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.