Preeti Vyas, chairwoman of VGC, interviews Kumar Mangalam Birla in her segment titled Designomics on the show Logo-Bloomberg UTV. The episode will air on Thursday October 21, 2010, at 8.30 pm.
Some of the questions she will be asking Birla are how he turned a "new kid on the block" into a Superbrand and his views on sustained investments in Strategic Branding in India. Vyas's agency VGC, has of course, been Aditya Birla’s strategic branding agency since its inception.
The show repeats at 8.30am on Saturday, October 23, and 5.30pm on Sunday, October 24.
Watch the promo here: