Spring Brand Solutions, the agency recently launched by founders Kaizad Pardiwalla and Harshad Hardikar, has appointed Praveen Raj as creative partner. Raj is tasked with leading the creative and ideation functions, in addition to raising the overall creative output of the firm. His previous stint was with The Digital Street, where he was the senior creative director.
Hardikar said, "We are delighted to have Praveen onboard. We have worked together extensively and understand each other well. I have always seen him coming up with bold and unique creative ideas that are focused on results. Moreover, we are in the process of building a unique model through Spring and Praveen is the perfect choice for that.”
Added Pardiwalla, “When Harshad and I started out with the collaborative agency concept, we both agreed that our creative partner needed to be as strong a believer in this concept as we were. Praveen is not only a creative star but his passion and belief in the network model and in our mission of ‘responsive creative’ – to deliver business results and positive ROI to clients on the back of data, technology and creative – makes him the perfect fit for Spring Brand Solutions. Over the years I have seen Praveen evolve into one of the finest creative minds today and I’m sure he will add tremendous value to both Spring and our client’s businesses.”
Raj has almost two decades of experience, specialising in digital advertising. Apart from The Digital Street, he has also worked in agencies like Isobar and AgencyDigi.
He said, "Creating an agency based on the network model has been a dream of mine since 2011. So, when Harshad and Kaizad reached out to me with their idea for Spring, I jumped at the chance. They were my mentors at Ogilvy when I was at the beginning of my career, so I know that they are the best at what they do. And I believe the time is right for what Spring is trying to do. I'm thrilled to be part of this team and looking forward to some interesting times!"