Isobar India has roped in Praveen Raj as creative director for West and South. Raj will be responsible for Isobar’s creative teams in Mumbai and Bengaluru. He will report to Anish Varghese, group creative director, Isobar and will join the Isobar Creative Council. The council includes Varghese and Anadi Sah, creative director - North.
Raj joins the agency from AgencyDigi where he was creative lead.
Shamsuddin Jasani, managing director, Isobar India, said, "The creative wing of Isobar is the heart and soul of the agency and I am very happy that Praveen has joined us to strengthen an already strong creative team. I believe that the creative council will be able to take our work above and beyond global standards."
Raj said, "Isobar has a very young and enthusiastic team and a roster of great brands to work with; not to forget the opportunities for collaboration with the extensive Dentsu Aegis Network agencies. So I’m looking forward to working closely with the team to build some serious creative chops and do outstanding work for our clients."
Varghese added, "Praveen is a seasoned professional. Besides his ideation and detailing expertise, he is a true blue marketer. He has hands-on experience in blending art with technology. And his stint with start-ups and Ogilvy will just be the elixir to boost our creative squad."