Advertising veteran Pratap Bose passed away earlier today (10 May).
Bose had co-founded The Social Street along with Mandeep Malhotra in 2015. Since 2020, he was working as a marketing and advertising consultant.
In a career spanning three decades, he also worked with Ogilvy and DDB Mudra.
According to reports, Bose was suffering from a serious illness since the start of the year. His cremation is at 3 pm at the Ram Bagh Crematorium in Gurugram.