Praseed Prasad has joined technology company IceCream Labs as chief growth officer. In his new position, he will drive the global media and agency partnerships for the media products.
Reporting to Madhu Konety, CEO, IceCream Labs, Prasad’s appointment comes into effect today. He is based out of their Bengaluru office.
Prior to this, Prasad headed digital trading at Group M.
Commenting on the appointment Madhu Konety, CEO, IceCream Labs, said, “For a growing company like IceCream Labs, having a highly experienced industry leader like Praseed is a game changer. Considering the hyper growth path we are on, we are excited to have Praseed to help us navigate our growth and ensure that IceCream Labs will create a positive impact on the industry."
Speaking about his new position at IceCream Labs, Prasad, said, “I am excited to leverage my media and agency experience with IceCream Labs, which believes in innovation and technology to facilitate brand engagement solutions to clients across the world. Being part of entrepreneurial company is a big shift and I am really excited about driving growth with a very unique team and technology with global potential."
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