Praseed Prasad returns to GroupM India as chief growth officer

GroupM India, WPP’s media investment group, has appointed Praseed Prasad as its chief growth officer, where he will lead the company’s growth, marketing and communications. This newly created role is designed to help the company accelerate its growth and strengthen its position in media investments and marketing partnership.

Prasad will oversee strategy and operations for GroupM’s business development, growth, marketing, and communications to clients, employees, and industry audiences. He will work closely with the agency and GroupM's leadership team to identify growth opportunities, develop integrated solutions that leverage the skills and expertise of its talent pool, and effectively communicate GroupM’s value proposition.

This appointment marks Prasad’s return to GroupM. Prior to joining IceCream Labs in 2015, he held key roles within the company, including heading digital trading and overseeing digital investments for all GroupM clients. His diverse background also includes stints at Flipkart, where he ran the ads agency business and led media and partnerships, as well as at Google, where he managed media operations for EMEA markets and later ran the Google APAC agency and partner business.

Prasad will be based out of GroupM’s Bangalore office and will report into Prasanth Kumar, CEO, GroupM South Asia. Talking about Prasad returning to the company’s fold, Kumar said, “It is great to have Prasad back to GroupM as chief growth officer. His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results.”

Prasad is equally excited to collaborate with all the agency teams to help drive business impact for GroupM’s clientele. He added, “I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards.”