BC Web Wise has appointed Pradnya Sinha as VP – client servicing. She joins the agency from Hansa Cequity, where she held the position of strategic account director.
Chaaya Baradhwaaj, managing director and founder, BC Web Wise, said, "Pradnya's expertise in end to end brand building strategies and further hands on and in-depth experience in the retail analytics space is a very big asset to our agency as it will strengthen the solutions we offer to our clients.''
Elstan Rebello, business head, BC Web Wise, added, “We are pleased to have Pradnya on board at BC Web Wise, In the past she has managed some of the biggest clients in India. BC Web Wise has seen tremendous growth in the last two years and Pradnya has joined us at the right time and will be instrumental in driving the growth and development of the agency."
Sinha said, “Digital is fast gaining currency as the preferred mode of media consumption and has the potential to drive the customer journey from browsing to making a purchase. BC Web Wise, with its expertise and diverse set of clients presents a wonderful opportunity to apply my experience in this dynamic medium.”
In a career spanning more than 15 years, she has also worked with JWT, Leo Burnett, Saatchi & Saatchi and McCann.