Bathroom and kitchen fittings brand, Hansgrohe India, has appointed PR Pundit as its communications partner.
As per the mandate, the agency will be responsible for strengthening awareness and enhancing engagement for the brand, with a focus on its core brands Hansgrohe and AXOR. PR Pundit is also tasked with developing effective stakeholder engagement strategies with a focus on the key innovations led by Hansgrohe in the field of bath, technology and aesthetics.
The account was won post a multi-agency pitch and will be handled by PR Pundit’s Gurugram, Mumbai and Bengaluru offices.
Abhijeet Sonar, head of marketing, Hansgrohe India and SAARC Countries, said, “The bathware and sanitation are at an extremely buoyant junction, and it is imperative to create strong consumer connect and build engagement through authentic storytelling and category differentiation. PR Pundit has a pedigree of working with some of the finest brands from India and around the globe. Its team of savvy communicators has a pulse of the now and new to craft meaningful and impactful programmes and we look forward to a rewarding association with them.”
Archana Jain, managing director, PR Pundit, said, “This legacy global brand, synonymous with innovation, design and quality, presents a fabulous opportunity for us to deliver impactful campaigns to highlight the brand’s competitive edge. We aim to undertake some benchmarking work to build a category dominance for the brand. We look forward to working closely with the brand’s marketing teams to design and deploy an integrated communication programme that includes strategic media outreach in addition to campaign planning and execution to strengthen popular appeal.”