Campaign India Team
Oct 23, 2020

PR Awards India 2020: Value 360 Communications, Godrej Group take top honours

Other Gold winners include Amazon Prime Video, Avian WE, Edelman, Kaizzen, Natwest, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

PR Awards India 2020: Value 360 Communications, Godrej Group take top honours
Winners of the second edition of the PR Awards India have been announced. Value 360 Communications with a tally of six Gold, eight Silver and a Bronze has bagged the ‘agency of the year’ accolade.
 
Two of the Gold wins came for MG Motors’ ‘A century old brand, lost in time, brought back in industry slowdown’. The agency also won a Gold each for ‘Making of the Indian Pop Culture Trendsetter’ (Comic Con India) and ‘Switching India’s gear towards car subscription with Zoomcar’.  
 
In the people category, Gaurav Patra was winner in the ‘People and team PR Professional of the Year (Agency)’ category. Divya Jain was winner in the ‘People and Team Young PR Professional of the Year (Agency)’ category.
 
The client of of the year was won by Godrej Group with a tally of two Gold, one Silver and four Bronze. One Gold win was for ‘Godrej L'Affaire Season 4’ in the Campaign Experiential PR category. The other Gold win came in the ‘People & Team PR Corp Comm Head of the Year’ category as Sujit Patil was awarded winner.
 
Adfactors PR was the second most awarded agency with five Silver and two Bronze metals. 
 
Edelman India won a Gold, two Silver and two Bronze. The Gold win was for Max Life Insurance’s ‘Max Life Smart Term Plan’.
 
Avian WE won a Gold, Silver and two Bronze. The Gold win came for ‘VMinclusion Taara – India’s largest return to work program for women’.
 
Other Gold winners include Amazon Prime Video (People & Team PR Team of the Year - Corp Comm), Kaizzen (adidas changing the perception of Kashmir, through the lens of football), On Purpose (People & Team PR Team of the Year - Agency), Ruder Finn (Atul Sharma in the People & Team PR Agency Head of the Year category), Sony Pictures Networks (Launch of Avrodh - The Seige Within) and Team Pumpkin (The Journey To Goodness Inside - Mamaearth) and Natwest (campaign internal communications).
 
Full list of winners:
 
Entry Category Entrant Company Title Brand Winner
Campaign Arts, Entertainment & Media ALT Digital Media Entertainment Broken But Beautiful, Season 2 ALTBalaji Silver
Campaign Arts, Entertainment & Media Value360 Communications MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Comic Con India Silver
         
Entry Category Entrant Company Title Brand Winner
Campaign B2B Archetype From 5G stakeholder sensitization to thought leadership Ericsson Bronze
Campaign B2B Value 360 Communications Reimagining ‘eCommerce’ for new-age India Shopmatic Silver
         
Entry Category Entrant Company Title Brand Winner
Campaign Best Use of Analytics Godrej Industries Best Use of Analytics Godrej72019 Bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Best Use of Broadcast/Video Godrej Industries  #ColourAtHome Godrej Expert Rich Creme Bronze
Campaign Best Use of Broadcast/Video D Yellow Elephant Mission Medicine - Delivering Life Indian Pharmaceutical Alliance (IPA) Silver
         
         
Entry Category Entrant Company Title Brand Winner
Campaign Best use of Content Godrej Industries Make Space for Life Godrej Interio Bronze
Campaign Best use of Content Ford India  Ford Cartesy Ford India Bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Best Use of Digital Adfactors Public Relations Shubh Deepawali Savdhaan ICICI Lombard General Insurance Bronze
Campaign Best Use of Digital Adfactors Mai Phir Aunga Club Mahindra bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Best Use of Social Media Edelman India Bringing Salaam-Namaste Back to Pop Culture with Swag - #PepsiSalaamNamaste Pepsi bronze
Campaign Best Use of Social Media Godrej Industries Where Roaches Don’t Dare Godrej Lal HIT bronze
Campaign Best Use of Social Media Ford India  Ford - Discover More with Poetry Ford India Silver
Campaign Best Use of Social Media Adfactors PR #ItsJustAPeriod Stayfree Silver
         
         
Entry Category Entrant Company Title Brand Winner
Campaign Best Use of VR/AR ALT Digital Media Entertainment Ragini MMS Returns 2 - 3D 360 VIRTUAL REALITY Experience ALTBalaji Bronze
Campaign Best Use of VR/AR Audi India “The future is He- AR” Audi India bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Brand Development (Product) Value 360 Communications Demystifying Transport of Tomorrow: India’s Rendezvous with 1st Pure Electric Internet SUV MG Motor India Silver
Campaign Brand Development (Product) Edelman India Max Life Smart Term Plan Max Life Insurance Gold
Campaign Brand Development (Product) Team Pumpkin The Journey To Goodness Inside Mamaearth Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Brand Development (Service) Value 360 Communications Reimagining ‘eCommerce’ for new-age India Shopmatic Silver
Campaign Brand Development (Service) Value 360 Communications Switching India’s gear towards car subscription with Zoomcar Zoomcar Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Cause-Related - Diversity & Inclusion Archetype #SwitchOff Vivo Bronze
Campaign Cause-Related - Diversity & Inclusion Avian WE VMinclusion Taara – India’s largest return to work program for women VMinclusion Taara Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Cause-Related - Public Awareness Edelweiss Tokio Life Life After Life - An awareness campaign for Organ Donation in India Edelweiss Tokio Life Bronze
Campaign Cause-Related - Public Awareness Afcons #Afcons Fights COVID19 Afcons Bronze
Campaign Cause-Related - Public Awareness Adfactors PR #ItsJustAPeriod Stayfree Silver
Campaign Cause-Related - Public Awareness Edelman India Pepsi's Inclusive Initiative to Help Serve Those Who Serve Us - #PepsiSaveOurRestaurants Pepsi Silver
         
Entry Category Entrant Company Title Brand Winner
Campaign Consumer Launch Ruder Finn The Great Democratisation of Mobility Revolt Intellicorp Bronze
Campaign Consumer Launch Value 360 Communications Demystifying Transport of Tomorrow: India’s Rendezvous with 1st Pure Electric Internet SUV MG Motor India Bronze
Campaign Consumer Launch Madison PR Fabelle Trinity Truffles Extraordinaire - A chocolate that left global sweet aftertaste Fabelle Chocolates Silver
Campaign Consumer Launch Sony Pictures Networks Launch of Avrodh - The Seige Within SonyLIV Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Corporate Branding Ruder Finn Pine Labs Digitising Merchant Commerce Pine labs Silver
Campaign Corporate Branding Value 360 Communications MG Motor India a century old brand , lost in time; brought back in industry slowdown! MG Motor India Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Corporate Social Responsibility Adfactors Public Relations Ride to Safety ICICI Lombard General Insurance Silver
         
Entry Category Entrant Company Title Brand Winner
Campaign Environmental Concept Public Relations India Nirmalya Project for Eco-friendly Ganeshotsav Viviana Mall Bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Experiential PR Value 360 Communications Demystifying Transport of Tomorrow: India’s Rendezvous with 1st Pure Electric Internet SUV MG Motor India Silver
Campaign Experiential PR Godrej Industries Godrej L'Affaire Season 4 Godrej L'Affaire Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Financial Communications Value 360 Communications Secure your insecurities with Money on the Tap MoneyTap Silver
         
Entry Category Entrant Company Title Brand Winner
Campaign Integrated Marketing D Yellow Elephant Mission Medicine - Delivering Life Indian Pharmaceutical Alliance (IPA) Silver
Campaign Integrated Marketing Value 360 Communications MG Motor India: A century old brand, lost in time; brought back in industry slowdown! MG Motor India Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Internal Communications Mondelez India Foods  Bringing Mondelez’s Purpose to Life Mondelez India Silver
Campaign Internal Communications Natwest Internal Communications NatWest Internal Communications Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign Media Relations Edelman India Nothing official about it: Pepsi Celebrating Cricket with Swag Pepsi Silver
Campaign Media Relations Value 360 Communications Reimagining Stock Broking For The Millennial India Angel Broking Silver
Campaign Media Relations Kaizzen adidas changing the perception of Kashmir, through the lens of football adidas India Gold
         
Entry Category Entrant Company Title Brand Winner
Campaign PR Event Perfect Relations NCPA ADD ART Festival – Celebrating NCPA’s 50th Anniversary NCPA ADD ART Festival bronze
Campaign PR Event Edelman India Max Life Insurance Family Run Max Life Insurance Bronze
Campaign PR Event Value360 Communications MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Comic Con India Gold
Campaign PR Event Avian WE Amazon Festive Yatra Amazon Silver
         
Entry Category Entrant Company Title Brand Winner
Campaign Promotional Activity Avian Media Starting a New Chapter in Inclusion Rainbow Literature Fest Bronze
Campaign Public Affairs Godrej Industries  Travel Hygiene Program with Indian Railways Godrej Protekt Silver
         
Entry Category Entrant Company Title Brand Winner
Campaign Public Education Avian WE Banega Swasth India, From Swachh To Swasth RB Health, BSI Bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Reputational and Issues Management Mondelez India Foods  Unity ‘No’ Bar – Chocolate that’s Made of India, for India! Cadbury Unity Bar Bronze
Campaign Reputational and Issues Management Perfect Relations  Ek Cup Chai...Aaj...Kaal...Hamesha Indian Tea Association bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Sports Edelman India Nothing official about it: Pepsi Celebrating Cricket with Swag Pepsi Bronze
         
Entry Category Entrant Company Title Brand Winner
Campaign Technology Archetype From 5G stakeholder sensitization to thought leadership Ericsson Bronze
         
Entry Category Entrant Company Title Brand Winner
People & Team PR Agency Head of the Year Value 360 Communications LEADING FROM THE FRONT: CARVING THE 2.0 JOURNEY AS A FUTURE READY COMMUNICATION POWERHOUSE Kunal Kishore Sinha Runner Up
People & Team PR Agency Head of the Year Ruder Finn Atul Sharma: Ruder Finn- Up, Bold & Personal Ruder Finn Winner
         
Entry Category Entrant Company Title Brand Winner
People & Team PR Corp Comm Head of the Year NatWest Neha Jain NatWest Runner Up
People & Team PR Corp Comm Head of the Year Godrej Group Sujit Patil Godrej Winner
         
Entry Category Entrant Company Title Brand Winner
People & Team PR Professional of the Year (Agency) ON PURPOSE Launching a social change office in Bangalore ON PURPOSE Runner Up
People & Team PR Professional of the Year (Agency) Value 360 Communications TECH PR MARVEL SINCE 1994: GAURAV PATRA Gaurav Patra Winner
         
Entry Category Entrant Company Title Brand Winner
People & Team PR Team of the Year (Agency) ON PURPOSE Establishing ON PURPOSE as India's only social change consultancy ON PURPOSE Winner
         
Entry Category Entrant Company Title Brand Winner
People & Team PR Team of the Year (Corp Comm) NatWest NatWest PR team of the year NatWest Runner Up
People & Team PR Team of the Year (Corp Comm) Amazon Prime Video Prime Video IN PR Prime Video India PR Winner
         
Entry Category Entrant Company Title Brand Winner
People & Team Young PR Professional of the Year (Agency) Talking Point Communications Naina Aggarwal Talking Point Communications Runner Up
People & Team Young PR Professional of the Year (Agency) Value 360 Communications MANAGING BRAND EQUITY OF LARGE INDEPENDENT INDIAN CONSULTANCY ~ Telling the tale of the storyteller Divya Jain Winner
         
 
 
 
 
 
Source:
Campaign India

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