Winners of the second edition of the PR Awards India have been announced. Value 360 Communications with a tally of six Gold, eight Silver and a Bronze has bagged the ‘agency of the year’ accolade.
Two of the Gold wins came for MG Motors’ ‘A century old brand, lost in time, brought back in industry slowdown’. The agency also won a Gold each for ‘Making of the Indian Pop Culture Trendsetter’ (Comic Con India) and ‘Switching India’s gear towards car subscription with Zoomcar’.
In the people category, Gaurav Patra was winner in the ‘People and team PR Professional of the Year (Agency)’ category. Divya Jain was winner in the ‘People and Team Young PR Professional of the Year (Agency)’ category.
The client of of the year was won by Godrej Group with a tally of two Gold, one Silver and four Bronze. One Gold win was for ‘Godrej L'Affaire Season 4’ in the Campaign Experiential PR category. The other Gold win came in the ‘People & Team PR Corp Comm Head of the Year’ category as Sujit Patil was awarded winner.
Adfactors PR was the second most awarded agency with five Silver and two Bronze metals.
Edelman India won a Gold, two Silver and two Bronze. The Gold win was for Max Life Insurance’s ‘Max Life Smart Term Plan’.
Avian WE won a Gold, Silver and two Bronze. The Gold win came for ‘VMinclusion Taara – India’s largest return to work program for women’.
Other Gold winners include Amazon Prime Video (People & Team PR Team of the Year - Corp Comm), Kaizzen (adidas changing the perception of Kashmir, through the lens of football), On Purpose (People & Team PR Team of the Year - Agency), Ruder Finn (Atul Sharma in the People & Team PR Agency Head of the Year category), Sony Pictures Networks (Launch of Avrodh - The Seige Within) and Team Pumpkin (The Journey To Goodness Inside - Mamaearth) and Natwest (campaign internal communications).
Full list of winners:
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Arts, Entertainment & Media | ALT Digital Media Entertainment | Broken But Beautiful, Season 2 | ALTBalaji | Silver |
| Campaign Arts, Entertainment & Media | Value360 Communications | MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER | Comic Con India | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign B2B | Archetype | From 5G stakeholder sensitization to thought leadership | Ericsson | Bronze |
| Campaign B2B | Value 360 Communications | Reimagining ‘eCommerce’ for new-age India | Shopmatic | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Best Use of Analytics | Godrej Industries | Best Use of Analytics | Godrej72019 | Bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Best Use of Broadcast/Video | Godrej Industries | #ColourAtHome | Godrej Expert Rich Creme | Bronze |
| Campaign Best Use of Broadcast/Video | D Yellow Elephant | Mission Medicine - Delivering Life | Indian Pharmaceutical Alliance (IPA) | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Best use of Content | Godrej Industries | Make Space for Life | Godrej Interio | Bronze |
| Campaign Best use of Content | Ford India | Ford Cartesy | Ford India | Bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Best Use of Digital | Adfactors Public Relations | Shubh Deepawali Savdhaan | ICICI Lombard General Insurance | Bronze |
| Campaign Best Use of Digital | Adfactors | Mai Phir Aunga | Club Mahindra | bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Best Use of Social Media | Edelman India | Bringing Salaam-Namaste Back to Pop Culture with Swag - #PepsiSalaamNamaste | Pepsi | bronze |
| Campaign Best Use of Social Media | Godrej Industries | Where Roaches Don’t Dare | Godrej Lal HIT | bronze |
| Campaign Best Use of Social Media | Ford India | Ford - Discover More with Poetry | Ford India | Silver |
| Campaign Best Use of Social Media | Adfactors PR | #ItsJustAPeriod | Stayfree | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Best Use of VR/AR | ALT Digital Media Entertainment | Ragini MMS Returns 2 - 3D 360 VIRTUAL REALITY Experience | ALTBalaji | Bronze |
| Campaign Best Use of VR/AR | Audi India | “The future is He- AR” | Audi India | bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Brand Development (Product) | Value 360 Communications | Demystifying Transport of Tomorrow: India’s Rendezvous with 1st Pure Electric Internet SUV | MG Motor India | Silver |
| Campaign Brand Development (Product) | Edelman India | Max Life Smart Term Plan | Max Life Insurance | Gold |
| Campaign Brand Development (Product) | Team Pumpkin | The Journey To Goodness Inside | Mamaearth | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Brand Development (Service) | Value 360 Communications | Reimagining ‘eCommerce’ for new-age India | Shopmatic | Silver |
| Campaign Brand Development (Service) | Value 360 Communications | Switching India’s gear towards car subscription with Zoomcar | Zoomcar | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Cause-Related - Diversity & Inclusion | Archetype | #SwitchOff | Vivo | Bronze |
| Campaign Cause-Related - Diversity & Inclusion | Avian WE | VMinclusion Taara – India’s largest return to work program for women | VMinclusion Taara | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Cause-Related - Public Awareness | Edelweiss Tokio Life | Life After Life - An awareness campaign for Organ Donation in India | Edelweiss Tokio Life | Bronze |
| Campaign Cause-Related - Public Awareness | Afcons | #Afcons Fights COVID19 | Afcons | Bronze |
| Campaign Cause-Related - Public Awareness | Adfactors PR | #ItsJustAPeriod | Stayfree | Silver |
| Campaign Cause-Related - Public Awareness | Edelman India | Pepsi's Inclusive Initiative to Help Serve Those Who Serve Us - #PepsiSaveOurRestaurants | Pepsi | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Consumer Launch | Ruder Finn | The Great Democratisation of Mobility | Revolt Intellicorp | Bronze |
| Campaign Consumer Launch | Value 360 Communications | Demystifying Transport of Tomorrow: India’s Rendezvous with 1st Pure Electric Internet SUV | MG Motor India | Bronze |
| Campaign Consumer Launch | Madison PR | Fabelle Trinity Truffles Extraordinaire - A chocolate that left global sweet aftertaste | Fabelle Chocolates | Silver |
| Campaign Consumer Launch | Sony Pictures Networks | Launch of Avrodh - The Seige Within | SonyLIV | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Corporate Branding | Ruder Finn | Pine Labs Digitising Merchant Commerce | Pine labs | Silver |
| Campaign Corporate Branding | Value 360 Communications | MG Motor India a century old brand , lost in time; brought back in industry slowdown! | MG Motor India | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Corporate Social Responsibility | Adfactors Public Relations | Ride to Safety | ICICI Lombard General Insurance | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Environmental | Concept Public Relations India | Nirmalya Project for Eco-friendly Ganeshotsav | Viviana Mall | Bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Experiential PR | Value 360 Communications | Demystifying Transport of Tomorrow: India’s Rendezvous with 1st Pure Electric Internet SUV | MG Motor India | Silver |
| Campaign Experiential PR | Godrej Industries | Godrej L'Affaire Season 4 | Godrej L'Affaire | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Financial Communications | Value 360 Communications | Secure your insecurities with Money on the Tap | MoneyTap | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Integrated Marketing | D Yellow Elephant | Mission Medicine - Delivering Life | Indian Pharmaceutical Alliance (IPA) | Silver |
| Campaign Integrated Marketing | Value 360 Communications | MG Motor India: A century old brand, lost in time; brought back in industry slowdown! | MG Motor India | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Internal Communications | Mondelez India Foods | Bringing Mondelez’s Purpose to Life | Mondelez India | Silver |
| Campaign Internal Communications | Natwest | Internal Communications | NatWest Internal Communications | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Media Relations | Edelman India | Nothing official about it: Pepsi Celebrating Cricket with Swag | Pepsi | Silver |
| Campaign Media Relations | Value 360 Communications | Reimagining Stock Broking For The Millennial India | Angel Broking | Silver |
| Campaign Media Relations | Kaizzen | adidas changing the perception of Kashmir, through the lens of football | adidas India | Gold |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign PR Event | Perfect Relations | NCPA ADD ART Festival – Celebrating NCPA’s 50th Anniversary | NCPA ADD ART Festival | bronze |
| Campaign PR Event | Edelman India | Max Life Insurance Family Run | Max Life Insurance | Bronze |
| Campaign PR Event | Value360 Communications | MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER | Comic Con India | Gold |
| Campaign PR Event | Avian WE | Amazon Festive Yatra | Amazon | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Promotional Activity | Avian Media | Starting a New Chapter in Inclusion | Rainbow Literature Fest | Bronze |
| Campaign Public Affairs | Godrej Industries | Travel Hygiene Program with Indian Railways | Godrej Protekt | Silver |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Public Education | Avian WE | Banega Swasth India, From Swachh To Swasth | RB Health, BSI | Bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Reputational and Issues Management | Mondelez India Foods | Unity ‘No’ Bar – Chocolate that’s Made of India, for India! | Cadbury Unity Bar | Bronze |
| Campaign Reputational and Issues Management | Perfect Relations | Ek Cup Chai...Aaj...Kaal...Hamesha | Indian Tea Association | bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Sports | Edelman India | Nothing official about it: Pepsi Celebrating Cricket with Swag | Pepsi | Bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Technology | Archetype | From 5G stakeholder sensitization to thought leadership | Ericsson | Bronze |
| Entry Category | Entrant Company | Title | Brand | Winner |
| People & Team PR Agency Head of the Year | Value 360 Communications | LEADING FROM THE FRONT: CARVING THE 2.0 JOURNEY AS A FUTURE READY COMMUNICATION POWERHOUSE | Kunal Kishore Sinha | Runner Up |
| People & Team PR Agency Head of the Year | Ruder Finn | Atul Sharma: Ruder Finn- Up, Bold & Personal | Ruder Finn | Winner |
| Entry Category | Entrant Company | Title | Brand | Winner |
| People & Team PR Corp Comm Head of the Year | NatWest | Neha Jain | NatWest | Runner Up |
| People & Team PR Corp Comm Head of the Year | Godrej Group | Sujit Patil | Godrej | Winner |
| Entry Category | Entrant Company | Title | Brand | Winner |
| People & Team PR Professional of the Year (Agency) | ON PURPOSE | Launching a social change office in Bangalore | ON PURPOSE | Runner Up |
| People & Team PR Professional of the Year (Agency) | Value 360 Communications | TECH PR MARVEL SINCE 1994: GAURAV PATRA | Gaurav Patra | Winner |
| Entry Category | Entrant Company | Title | Brand | Winner |
| People & Team PR Team of the Year (Agency) | ON PURPOSE | Establishing ON PURPOSE as India's only social change consultancy | ON PURPOSE | Winner |
| Entry Category | Entrant Company | Title | Brand | Winner |
| People & Team PR Team of the Year (Corp Comm) | NatWest | NatWest PR team of the year | NatWest | Runner Up |
| People & Team PR Team of the Year (Corp Comm) | Amazon Prime Video | Prime Video IN PR | Prime Video India PR | Winner |
| Entry Category | Entrant Company | Title | Brand | Winner |
| People & Team Young PR Professional of the Year (Agency) | Talking Point Communications | Naina Aggarwal | Talking Point Communications | Runner Up |
| People & Team Young PR Professional of the Year (Agency) | Value 360 Communications | MANAGING BRAND EQUITY OF LARGE INDEPENDENT INDIAN CONSULTANCY ~ Telling the tale of the storyteller | Divya Jain | Winner |
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