Staff Reporters
Jun 11, 2020

PR Awards Asia 2020: 12 wins for India

Adfactors, Edelman and Genesis BCW strike Gold; The Consultancy of the Year winners, people and team awards, and Grand Prix winners will be announced tomorrow.

Adfactors, Edelman, Genesis BCW, Gozoop, Ruder Finn and Viacom18 among Indian winners
Adfactors, Edelman, Genesis BCW, Gozoop, Ruder Finn and Viacom18 among Indian winners

PRWeek Asia and Campaign Asia-Pacific have announced the winners of the 2020 PR Awards Asia. 

From the shortlist, which was announced in May, the full list of winners includes awards for PR consultancies, outstanding people and teams, campaigns across 33 categories (including regional Campaign of the Year awards) and Grand Prix awards.

We are announcing the campaign categories today. The consultancy, people/team, and Grand Prix categories will be announced tomorrow morning. 

GRAND PRIX AWARDS

  • TBA tomorrow morning (June 12).

PR CONSULTANCY AWARDS

  • TBA tomorrow morning (June 12).

PEOPLE AND TEAM AWARDS

  • TBA tomorrow morning (June 12).

CAMPAIGN AWARDS

The jury has named 12 regional campaign winners (three gold, four silver and five bronze) as well as 92 campaign winners (27 gold, 30 silver and 35 bronze) across 33 categories.

A full listing of all of the gold-, silver- and bronze-winning campaigns appears in table form below (it is also available on PRWeek Asia, in PDF form and at the PR Awards Asia website).

In addition, you can follow the links here to read about some of the winners on PRWeek Asia. Since an award ceremony was not possible this year, we hope you'll take some time to do so.

Best Use of Digital:
Mrs Fortune Teller for Manulife Singapore by AKA Asia

Best Use of Social Media:
From Packaging to Pop Culture: LAY'S Smile Story for PepsiCo India, LAY'S by Edelman India

Influencer Marketing:
Hotel Royal Chiaohsi: Mazu on Holiday for Hotel Royal Chiaohsi by Ogilvy Taiwan

Integrated Marketing:
OPPO 5G Hotel for OPPO by CampaignLab

Consumer Launch:
Saving Laundry from Zombie Odors for Lion Corporation by Dentsu Inc. and Dentsu Public Relations Inc.

Best Use of Content:
HP Esc Therapy for HP Australia by Edelman Public Relations

Public Affairs:
Diversity in Disaster Preparation for Yahoo Japan corporation by Dentsu Inc.

Internal Communications:
Power Up for Manulife Singapore by AKA Asia

REGIONAL PR CAMPAIGN AWARDS
Category Award Campaign Title Client  Agency  Market
Australia/New Zealand PR Campaign of the Year Gold A Moment Against Silence The Movember Foundation Dentsu Aegis Network New Zealand
Bronze Ask For Aussie Barra - Barramundi Day Australian Barramundi Farmers Association Papaya Agency Australia
Greater China PR Campaign of the Year Silver The New Word Oatly Edelman Hong Kong, Sunny Idea (HK) Limited Hong Kong SAR
Bronze HPV, 80% Relevant to You Merck Sharp & Dohme (I.A.) LLC Taiwan Branch Era Ogilvy Public Relations Taiwan
Japan/Korea PR Campaign of the Year Gold NIKKEI BLEND Nikkei Inc. Dentsu Inc. Japan
Silver Connecting KIDS Kiko Network/CAN-Japan (Climate Action Network) Dentsu Inc. and Dentsu Public Relations Inc. Japan
Bronze Artistic Touch on BESPOKE Refrigerator Samsung Electronics Prain Global South Korea
South Asia PR Campaign of the Year Silver Rethink Notions of Masculinity - #ManEnough Gillette India Genesis BCW India
Southeast Asia PR Campaign of the Year Gold Grab for Good Grab NA Singapore
Silver Accelerating Cloud for ASEAN’s Digital Economy VMware NA Singapore
Bronze My Parent’s Passion Singapore Tourism Board ERA Myanmar with Amara Myanmar
Bronze Biti’s Hunter Street – Proudly Made In Vietnam BITI'S VIETNAM DENTSU REDDER Vietnam
Asia-Pacific PR Campaign of the Year No Award
CAMPAIGN AWARDS
Category Award Campaign Title Client  Agency Market
Arts, Entertainment & Media Silver Turning Waste into Wealth, the MTV way! Viacom18 Media Pvt. Ltd NA India
Silver Straps don't shame, says MTV Viacom18 Media Pvt. Ltd NA India
Best Use of Analytics Silver Empower F&B business tackling Covid-19 with data iCHEF The Hoffman Agency Taiwan
Bronze Bridging protection gap with AIA Power Critical Cover AIA Singapore Ogilvy Singapore Singapore
Best Use of Broadcast/Video Gold The Perfect Voiceovers Causes for Animals Singapore Edelman Singapore Singapore
Bronze Singapore Tourism Board “Encounter the Unexpected” IMC Campaign Singapore Tourism Board Greater China Ruder Finn Shanghai China
Best Use of Content Gold HP Esc Therapy HP Australia Edelman Public Relations Australia
Silver The Great Recamp Great Northern Brewing Co. FleishmanHillard, TBWA / Sydney, BOLT Australia
Bronze DBS Heart work(s) DBS Indonesia NA Indonesia
Best Use of Digital Gold Mrs Fortune Teller Manulife Singapore AKA Asia Singapore
Silver HPV, 80% Relevant to You Merck Sharp & Dohme (I.A.) LLC Taiwan Branch Era Ogilvy Public Relations Taiwan
Bronze Hennessy Foodie’s Lab Hennessy Ruder Finn Group China
Best Use of Social Media Gold From Packaging to Pop Culture: LAY’S Smile Story PepsiCo India, LAY’S Edelman India India
Silver Mrs Fortune Teller Manulife Singapore AKA Asia Singapore
Bronze MTV Biryani Emoticon Viacom18 Media Pvt. Ltd NA India
Best Use of VR/AR Gold AR you ready for HEY!? Nanyang Technological University, Singapore NA Singapore
Silver Museum of Claims Manulife Singapore AKA Asia Singapore
Bronze tmtplaza x LEGO Big Box Factory tmtplaza Boxing Promotions Limited Hong Kong SAR
Brand Development (Product) Gold OPPO 5G Hotel OPPO CampaignLab Australia
Silver Kotex Limited Edition Batik Kimberly-Clark Trading (M) Sdn Bhd Ogilvy Malaysia Malaysia
Bronze The Great Australian Survivor's Treck James Squire Red Havas Australia
Bronze Biti’s Hunter Street – Proudly Made In Vietnam BITI’S VIETNAM DENTSU REDDER  Vietnam
Brand Development (Service) Gold Lullaby Service mycar Eleven Australia
Silver Visa’s “Super Travelers” Cross-Border Campaign Visa Ruder Finn Public Relations Consulting (Beijing) Co., Ltd Shanghai Branch China
Business-to-Business Gold Reckon In The Zone Reckon Red Havas Australia
Silver Driving Conversations on the Future of Health Philips Omnicom PR Group Singapore
Bronze The Big Cyber Dialogue for Businesses Barracuda Networks Ruder Finn India India
Cause-Related - Diversity & Inclusion Gold The Perfect Voiceovers Causes for Animals Singapore Edelman Singapore Singapore
Silver Break The Silence Grab NA Malaysia
Bronze Jewellery beyond Gender Senco Gold and Diamonds Adfactors PR Pvt. Ltd India
Cause-Related - Public Awareness Gold A Moment Against Silence The Movember Foundation Dentsu Aegis Network New Zealand
Silver HIKANSEN – FACT FASHION Janssen Japan OZMA PR Japan
Bronze The New Word Oatly Edelman Hong Kong, Sunny Idea (HK) Limited Hong Kong SAR
Consumer Launch Gold Saving Laundry from Zombie Odors Lion Corporation Dentsu Inc. and Dentsu Public Relations Inc. Japan
Bronze The Great Australian Survivor’s Trek James Squire Red Havas Australia
Bronze The New Word Oatly Edelman Hong Kong, Sunny Idea (HK) Limited Hong Kong SAR
Corporate Branding Gold Grab for Good Grab NA Singapore
Silver NIKKEI BLEND Nikkei Inc. Dentsu Inc. Japan
Bronze Diversity in Disaster Preparation Yahoo Japan corporation Dentsu Inc. Japan
Corporate Publications Gold AR you ready for HEY!? Nanyang Technological University, Singapore NA Singapore
Silver Chengdu IFS Magazine–breeding the brand’s own KOC Chengdu International Finance Square NA China
Bronze Viabuzz - The Voice of Viacom18 Viacom18 Gozoop India
Corporate Social Responsibility Gold Coca-Cola Foundation “Parents Guide for Bullying” Coca-Cola Foundation Ogilvy Taiwan Taiwan
Silver The Empathy Project: Ending Hurts of Careless Words Boehringer Ingelheim Golin Harris Taiwan
Bronze Qatar Airways Global Green Channel Qatar Airways Golin China China
Environmental Gold “Save Lions” Project by Seibu Lions Seibu Lions Inc. Dentsu Inc. and Dentsu Public Relations Inc. Japan
Silver foodpanda delivers green foodpanda W Communications Singapore
Bronze CanCrushChallenge Campaign Novelis Korea domobrodeur South Korea
Experiential PR Gold NIKKEI BLEND Nikkei Inc. Dentsu Inc. Japan
Silver Museum of Claims Manulife Singapore AKA Asia Singapore
Bronze FWD x House 1881: Hong Kong Story Walk FWD Insurance Sinclair Hong Kong SAR
Bronze HP Elite Dragonfly Launch HP Inc. Edelman Singapore
Financial Communications Silver Leading the Next Generation of US Stock Trading TD Ameritrade FleishmanHillard Hong Kong SAR
Bronze Comms advisor for Asia’s largest 2018/19 M&A Anta Hill+Knowlton Strategies Hong Kong SAR
Healthcare: Ethical Gold HIKANSEN - Fact Fashion Janssen Japan OZMA PR Japan
Silver Diabetes, Flu + You Sanofi GCI Health Singapore
Bronze Welcome to “Vaccine Village” Sanofi Taiwan MediCom, Elite PR Group Taiwan
Influencer Marketing Gold Hotel Royal Chiaohsi: Mazu on Holiday Hotel Royal Chiaohsi Ogilvy Taiwan Taiwan
Silver Hennessy Foodie’s Lab Hennessy Ruder Finn Group China
Bronze OPPO ANZ Ultimate Internship OPPO CampaignLab Australia
Bronze ImagineCup:Bring your tech idea to life Microsoft Asia Edelman Singapore Singapore
Integrated Marketing Gold OPPO 5G Hotel OPPO CampaignLab Australia
Silver Turning Waste into Wealth, the MTV way! Viacom18 Media Pvt. Ltd NA India
Bronze Airbnb Lost & Found Campaign Airbnb Edelman Beijing China
Internal Communications Gold Power Up Manulife Singapore AKA Asia Singapore
Silver WOW Campaign DBS Bank NA Singapore
Bronze #23YearsOfGratitude NA Adfactors PR Pvt. Ltd India
Media Relations Gold Stop The Drama Manulife Singapore AKA Asia Singapore
Silver Google Maps 15th Anniversary Google Indonesia Image Dynamics Indonesia
Bronze Return of an Icon Raffles Hotel Singapore Omnicom Public Relations Group Singapore
Non-Profit Gold A Moment Against Silence The Movember Foundation Dentsu Aegis Network New Zealand
Silver The Perfect Voiceovers Causes for Animals Singapore Edelman Singapore Singapore
Bronze “I’m All Ears” campaign Life Insurance Philanthropy Foundation KPR South Korea
PR Event Gold A Moment Against Silence The Movember Foundation Dentsu Aegis Network New Zealand
Silver TENGA Bar - AGNET! TENGA K-concept, Elite PR Group Taiwan
Bronze Raya Sempoi - Touch 'n Go eWallet TNG Digital Sdn Bhd Zeno Malaysia Malaysia
Promotional Activity Gold Jewellery beyond Gender Senco Gold and Diamonds Adfactors PR Pvt. Ltd India
Silver Think Like Leonardo da Vinci 500th Anniversary Exhibition Hong Kong Innovation Foundation, Olympian City Collaboration Consultancy Ltd, Above The Line Company Limited Hong Kong SAR
Bronze Love Doesn’t Make Sense. A Gift Does. PChome Online Marketing Center Era Ogilvy Public Relations Taiwan
Public Affairs Gold Diversity in Disaster Preparation Yahoo Japan corporation Dentsu Inc. Japan
Silver Diabetes, Flu + You Sanofi GCI Health Singapore
Bronze Excellence in Access Communications Xian Janssen TransComm Group, Burson Cohn & Wolfe, OgilvyPR China
Public Education Gold Break The Silence Grab NA Malaysia
Silver Love Myself: Overcoming the Fear of HIV Testing Taiwan AIDS Society & Taiwan AIDS Nurses Association Golin Taiwan
Bronze Men, Get Hard Rightly! Pfizer Advanced Pharmaceutical Company Limited MediCom APAC, Elite PR Group Taiwan
Public Sector No Award x x x x
Reputational/Issues Management Bronze IndiGo Flying High Despite Cockpit Battle InterGlobe Aviation (IndiGo) Genesis BCW India
Sports Gold #NBAInMyBackyard (NBA Mere Aangan Mein) NBA India Genesis BCW, Wordwork Communications India
Silver Home Run Taiwan CTBC Bank Havas Taiwan Taiwan
Bronze FWD North Pole Marathon 2019 FWD Life Insurance Company (Bermuda) Limited MSL Group Hong Kong SAR
Technology Silver ImagineCup:Bring your tech idea to life Microsoft Asia Edelman Singapore Singapore
Bronze OPPO 5G Hotel OPPO CampaignLab Australia
Bronze tmtplaza x LEGO Big Box Factory tmtplaza Boxing Promotions Limited Hong Kong SAR

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

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