Campaign India Team
Oct 10, 2023

PR Awards 2023: MSL India, Godrej Industries retain entrant and client of the year titles; Edelman wins Grand Prix

Genesis BCW (three), Aditya Birla Group (two), Weber Shandwick (two), Avian WE (two), Archetype, Avian WE, Egis, Godrej & Boyce, Media Mantra, On Purpose, Siemens Healthineers and Sony Sports Network also among the Gold winners

PR Awards 2023: MSL India, Godrej Industries retain entrant and client of the year titles; Edelman wins Grand Prix
MSL India and Godrej retained their ‘entrant of the year’ and ‘brand of the year’ titles at the PR Awards 2023, which were held in Mumbai on 10 October.
 
MSL India’s tally included eight Gold, five Silver and nine Bronze metals.
 
Two of the Gold wins were for Skoda Auto India for the entries ‘Safety is Invisible...Till Tested: By Škoda Auto India’ and ‘Biggest year for Škoda Auto India’ respectively.  The other Gold wins were for JCB Literature Foundation’s ‘The JCB Prize for Literature 2022’, Tourism Australia’s ‘Come And Say G'day’, Livogen’s ‘Na Na Anemia Bus Yatra’, Neurobion’s ‘Feel Life’, Bill & Melinda Gates Foundation’s PM #TBMuktBharatAbhiyaan and Amway India’s ‘Reputation/Crisis Management Campaign’.
 
Godrej Industries and Associated Companies won the ‘client of the year’ accolade with a total of 18 wins, which included seven Gold, seven Silver and four Bronze. Two Gold wins came for the entry titled ‘SCENTsational Experiences using Mobile Polygon Technology’ for Godrej Aer and ‘Godrej Food Trends Report’ for Godrej Vikhroli Cucina. The company won a Gold each for Godrej Expert Rich Crème’s ‘#KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas’, Godrej Agrovet’s ‘Mission Red Gram by Godrej Agrovet’ and Godrej L'Affaire’s ‘#BeatPlasticPollution’.
 
Edelman finished second among the year's entrants with a Grand Prix, seven Gold, two Silver and five Bronze Metals.
 
The Grand Prix was for KFC India’s ‘Kshamata - #SpeakSign’ in the ‘Cause-Related - Diversity & Inclusion’ category. It also won five Gold for Tata Starbucks’ ‘It Starts With Your Name’ entry. The other Gold wins came for Mountain Dew’s ‘Democratising Courage in the World’s Largest Democracy’.
 
Genesis BCW bagged three Gold, two Silver and five Bronze metals to end third on the entrant tally. The Gold wins were for BisCafe’s ‘#CoffeeKaBetterHalf’, Otrivin’s ‘Pollution Capture Pencils’ and Godawan Artisanal Single Malt’s ‘The Story of Godawan - The Spirit of the Desert’.
 
Aditya Birla Group won two Gold, a Silver and a Bronze. The Gold win was for its entry ‘Duniya Gol Hai’, and its entry titled ‘Big on Communication’ was the winner in the ‘PR Team of the Year (Corp Comm)’ category.
 
Weber Shandwick won a Gold each for ABB India’s ‘Protecting Paradise’ and Abbott’s ‘The Next Chapter’.
 
Avian WE won a total of 14 metals, a tally which consisted of two Gold, eight Silver and four Bronze. The Gold wins came for NITI Ayog’s ‘The Atal Tinkering Labs Marathon: Inspiring India to Cultivate Neoteric Innovators’ and Indian Leadership Forum Against Trafficking.
 
The other Gold winners of the night were:
 
Archetype for Indeed’s ‘Let Jobs Find You With Indeed’.
 
Egis India’s Bhaskar Majumdar in the ‘Corp Comm Head of the Year’ category.
 
Godrej & Boyce for ‘Celebrating 125 Years of One of India’s Most Iconic Brands’.
 
Media Mantra in the ‘PR Team of the Year (Agency)’.
 
On Purpose in the ‘Best Culture of the Year’ category for ‘The Change Must Begin Within’.
 
Siemens Healthineers in the ‘Diversity & Inclusion Company of the Year’ for ‘Pride Month 2023’.
 
Sony Sports Network for ‘All that wins is not cricket - Commonwealth Games 2022’.
 
Entrant Company Entry Category Title Brand Metal
RF Thunder Campaign Arts, Entertainment & Media Lionsgate has got G.A.M.E. (Greatest Action Movie Ever) Lionsgate India Silver
MSL India Campaign Arts, Entertainment & Media The JCB Prize for Literature 2022 JCB Literature Foundation - The JCB Prize for Literature Gold
MSL India Campaign Arts, Entertainment & Media Lights, Camera, MUBI! MUBI Bronze
MSL + NCC Campaign Automotive and Transportation Biggest year for Škoda Auto India Škoda Auto India Gold
Adfactors PR Campaign Automotive and Transportation Go Far For Your Squad Go Far Bronze
Value360 Group Campaign Automotive and Transportation The Lap of Luxury - When Experience meets thrill Audi India Silver
Godrej Industries Limited & Associate Companies Campaign B2B #coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone Godrej Professional Silver
MSL India Campaign Best Brand Strategy LALIGA - A new era begins LALIGA India Bronze
MSL India+ NCC Campaign Best Brand Strategy Safety is Invisible...Till Tested: By Škoda Auto India Škoda Auto India Silver
Edelman India Private Limited Campaign Best Brand Strategy Starbucks - It Starts With Your Name TATA Starbucks Gold
Current Global Campaign Best Brand Strategy Perfectly Yours Hyatt India Consultancy Private Ltd Silver
MSL India Campaign Best Brand Strategy The World Is Yours To Take Budweiser (AB InBev) Bronze
Godrej Industries Limited & Associate Companies Campaign Best Creative Idea #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas Godrej Expert Rich Creme Bronze
Edelman India Campaign Best Creative Idea Starbucks - It Starts With Your Name TATA Starbucks Gold
Media Mantra Campaign Best Creative Idea #BrewingCoffeeIndustry Barista Silver
Godrej Industries Limited & Associate Companies Campaign Best Event Activation India Food & Beverages Award 2022 Godrej Vikhroli Cucina Bronze
MSL + NCC Campaign Best Event Activation Safety is Invisible...Till Tested: By Škoda Auto India Škoda Auto India Gold
Media Mantra Campaign Best Event Activation ELECRAMA 2023: Powering the Future of Energy Indian Electrical and Electronics Manufacturers' Association (IEEMA) Silver
MSL India Campaign Best use of Advocates/Influencers/Celebrities Come And Say G'day Tourism Australia Gold
MSL India Campaign Best use of Advocates/Influencers/Celebrities Dove Men+Care Launch In India Dove Men+Care Silver
Adfactors PR Campaign Best use of Advocates/Influencers/Celebrities Transforming Pet Care in India: One Paw at a Time - The Drools Story Drool Pet Food Bronze
Mondelez India Pvt. Ltd. Campaign Best use of Advocates/Influencers/Celebrities Bring Back 2011 Oreo Bronze
Genesis BCW Campaign Best use of Advocates/Influencers/Celebrities Biscafe - #CoffeeKaBetterHalf BisCafe Gold
Godrej Industries Limited & Associate Companies Campaign Best Use of Analytics The India Snacking Report - Yummy use of research to launch a frozen no-preservative snack Godrej Yummiez Bronze
Ruder Finn Campaign Best use of Content Changing The World Through Digital Experiences Adobe Silver
Godrej Industries Limited & Associate Companies Campaign Best use of Content Godrej Food Trends Report Godrej Vikhroli Cucina Gold
Edelman India Campaign Best use of Content Starbucks - It Starts With Your Name TATA Starbucks Silver
Organic by MSL Campaign Best use of Content #ShushTheHush - Bleed Shamelessly Bill & Melinda Gates Foundation Bronze
Edelman India Campaign Best Use of Digital DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY Mountain Dew Bronze
Godrej Industries Limited & Associate Companies Campaign Best Use of Social Media Vibe with Varun Vikhroli Cucina Bronze
Edelman India Private Limited Campaign Best Use of Social Media Starbucks - It Starts With Your Name TATA Starbucks Gold
Weber Shandwick India Campaign Best Use of Social Media #FlexibleIs LinkedIn India Silver
Avian WE Campaign Best use of Virtual Platforms ( B2C) #Find_Life when #AmazonSeLiya (Great Indian Festival’22) Amazon India Silver
Current Global Campaign Best Video Story-Telling Perfectly Yours Hyatt India Consultancy Private Ltd Bronze
Archetype Campaign Brand Development (Product) Making Slack the ‘OG’ of Workplace Collaboration Slack Bronze
Godrej Industries Limited and Associated Companies Campaign Brand Development (Product) LAUNCH OF PYNA - REDEFINING THE COTTON HERBICIDES MARKET IN INDIA Godrej Agrovet Limited Silver
Godrej Industries Limited & Associate Companies Campaign Brand Development (Product) #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas Godrej Expert Rich Creme Gold
Edelman India Private Limited Campaign Brand Development (Service) Starbucks - It Starts With Your Name TATA Starbucks Gold
Godrej Properties Ltd Campaign Cause-Related - Diversity & Inclusion W-INCLUSIVE - Taking D & I to the Next Level! Godrej Properties Ltd. silver
Current Global Campaign Cause-Related - Diversity & Inclusion #FlexibleIs LinkedIn India Bronze
Edelman India Campaign Cause-Related - Diversity & Inclusion KFC Kshamata - #SpeakSign KFC India Grand Prix
Edelman India Private Limited Campaign Cause-Related - Diversity & Inclusion Starbucks - It Starts With Your Name Tata Starbucks Private Limited Bronze
Edelman India Campaign Cause-Related - Diversity & Inclusion CyberShikshaa Microsoft India Bronze
20:20MSL Campaign Cause-Related - Public Awareness Na Na Anemia Bus Yatra Livogen Gold
Genesis BCW Campaign Cause-Related - Public Awareness Pollution Capture Pencils Otrivin Gold
Avian WE Campaign Cause-Related - Public Awareness Reach Each Child Reckitt Silver
Godrej Industries Limited and Associated Companies Campaign Cause-Related - Public Awareness Mission Red Gram by Godrej Agrovet Godrej Agrovet Limited Gold
Aditya Birla Group Campaign Cause-Related - Public Awareness #HumneZeroScoreKiya Aditya Birla Group Bronze
Viacom18 Media Pvt Ltd Campaign Cause-Related - Public Awareness Har Ghar Tiranga Viacom18 Bronze
Genesis BCW Campaign Consumer Launch The Story of Godawan - The Spirit of the Desert Godawan Artisanal Single Malt Silver
Avian WE Campaign Consumer Launch Launch of Sunfeast SuperMilk Biscuits ITC Sunfeast Bronze
Edelman India Private Limited Campaign Consumer Launch Starbucks - It Starts With Your Name TATA Starbucks Gold
MSL India Campaign Corporate Branding LALIGA - A new era begins LALIGA India Bronze
Genesis BCW Campaign Corporate Branding Britannia Project Total Foods Britannia Silver
Godrej & Boyce Campaign Corporate Branding Celebrating 125 Years of One of India’s Most Iconic Brands Godrej & Boyce Gold
Godrej Industries Limited & Associate Companies Campaign Corporate Publications Godrej Food Trends Report Godrej Vikhroli Cucina Gold
Weber Shandwick India Campaign Corporate Social Responsibility Protecting Paradise ABB India Gold
Avian WE Campaign Corporate Social Responsibility Together for Tomorrow! Enabling People Together for Tomorrow! Enabling People Silver
Avian WE Campaign E-Commerce #Find_Life When #AmazonSeLiya (Great Indian Festival '22) Amazon India Silver
MSL India Campaign Environmental Building a better life - added strides towards sustainability Lodha (Macrotech Developers) Bronze
Aditya Birla Group Campaign Environmental Duniya Gol Hai Aditya Birla Group Gold
Edelman India Campaign Environmental Pledges to Progress Microsoft India Silver
MSL India Campaign Experiential PR BudXLolla Budweiser Silver
Edelman India Campaign Experiential PR DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY Mountain Dew Bronze
Godrej Industries Limited & Associate Companies Campaign Experiential PR SCENTsational Experiences Godrej aer Gold
Godrej Industries Limited & Associate Companies Campaign Fashion and Beauty #coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone Godrej Professional Silver
Edelman India Campaign FMCG Muesli Magic: Quaker's Secret to an Unskippable Breakfast Quaker Bronze
Godrej Industries Limited & Associate Companies Campaign FMCG #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas Godrej Expert Rich Creme Silver
Godrej Industries Limited & Associate Companies Campaign Health & Wellness Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks Goodknight Silver
Weber Shandwick India Campaign Healthcare: Ethical The Next Chapter Abbott Gold
Edelman India Campaign Influencer Marketing DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY Mountain Dew Gold
MSL India Campaign Influencer Marketing Come And Say G'day Tourism Australia Bronze
MSL India Campaign Influencer Marketing Pamper That Pout Vaseline Silver
Value360 Group Campaign Integrated Marketing The Lap of Luxury - When Experience meets thrill Audi India Silver
Viacom18 Media Pvt. Ltd. Campaign Integrated Marketing Sonic Revolution: Creating Global Rap Gods MTV India Bronze
PR Pundit Campaign Integrated Marketing DELICIOUS DESIGN PROJECT GLENMORANGIE - SINGLE MALT Bronze
20:20MSL Campaign Integrated Marketing Feel Life Neurobion Gold
Aditya Birla Group Campaign Internal Communications Driven by Purpose Aditya Birla Group Silver
Vistara – TATA SIA Airlines Campaign Internal Communications Culture Credo by Vistara TATA SIA Airlines Bronze
Adfactors PR Campaign Media Relations A Towering Success Godrej Properties ltd. Bronze
Genesis BCW Campaign Media Relations Breaking the norm, #LollaIndia takes Asia by storm BookMyShow Silver
Adfactors PR Campaign Media Relations Visionary Leader Drives Consistent and Remarkable  Growth and Shapes a New Narrative Aditya Birla Group Silver
MSL India Campaign Media Relations Tiki Tiki- A Real Place for Real Talents Bronze
Set India Campaign Media Relations All that wins is not cricket - Commonwealth Games 2022 (CWG) Set India Bronze
Genesis BCW Campaign Media Relations Sports Has a Different Address Viacom18 Sports Silver
Archetype Campaign Media Relations Let Jobs Find You With Indeed Indeed Gold
RF Thunder Campaign Media Relations Lionsgate has got G.A.M.E. (Greatest Action Movie Ever) Lionsgate India Silver
Chase India Campaign Non-Profit EdelGive Foundation - Udyamstree Campaign EdelGive Foundation Silver
Chase India Campaign Non-Profit Indian Leadership Forum Against Trafficking Indian Leadership Forum Against Trafficking Silver
Avian WE Campaign Non-Profit Sabka Haq Swachhta NFSSM Alliance Bronze
Genesis BCW Campaign PR Event Walkers & Co Diageo India Bronze
Godrej Industries Limited & Associate Companies Campaign PR Event Godrej Food Trends Report Godrej Vikhroli Cucina Silver
Avian WE Campaign PR Event Launch of Terminal 2 BIAL Bronze
PR Pundit Campaign PR Event Bestseller Linking Road Store Re-Launch Bestseller Bronze
Value360 Group Campaign Promotional Activity The Lap of Luxury - When Experience meets thrill Audi India Bronze
Genesis BCW Campaign Promotional Activity The Story of Godawan - The Spirit of the Desert Godawan Artisanal Single Malt Gold
Chase India Campaign Public Affairs Indian Leadership Forum Against Trafficking Indian Leadership Forum Against Trafficking Gold
Godrej Industries Limited & Associate Companies Campaign Public Affairs Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks Goodknight Silver
Genesis BCW Campaign Public Education #TheMOSTNobleAct Human Care Medical Charitable Trust/Manipal Hospitals, Dwarka Silver
Avian WE Campaign Public Education Be The Change for TB Johnson & Johnson Bronze
Organic by MSL Campaign Public Sector PM #TBMuktBharatAbhiyaan Bill & Melinda Gates Foundation Gold
Avian WE Campaign Public Sector The Atal Tinkering Labs Marathon: Inspiring India to Cultivate Neoteric Innovators NITI Aayog Gold
Ruder Finn Campaign Public Sector New Starts with You Education New Zealand Bronze
Avian WE Campaign Reputational and Issues Management OYO FOR ALL OYO Silver
MSL India Campaign Reputational and Issues Management Reputation/ Crisis Management Campaign Amway India Gold
MSL India (PCA) Campaign Reputational and Issues Management Amazon Smart Store Amazon Pay Smart Store Silver
Godrej Industries Limited and Associate Companies Campaign Sponsorship & Brand Partnership #BeatPlasticPollution Godrej L'Affaire Gold
MSL India Campaign Sports Building India's Sports Tech Titan Dream Sports Bronze
Genesis BCW Campaign Sports Sports Has a Different Address Viacom18 Sports Bronze
Set India Campaign Sports All that wins is not cricket - Commonwealth Games 2022 (CWG) Set India Gold
Media Mantra Campaign Sports India ka Apna Gaming App ‘Yahan Har koi Jeetega’ Super4 Bronze
Godrej Industries Limited & Associate Companies Campaign Technology SCENTsational Experiences using Mobile Polygon Technology Godrej aer Gold
Edelman India Campaign Technology DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY Mountain Dew Gold
Kaizzen Campaign Technology Addverb – The Tech Titans: Championing Automation in Warehousing Addverb Bronze
Ruder Finn Campaign Technology Unraveling the AI Enigma with Findability Sciences Findability Sciences Bronze
Avian WE Campaign Technology Together for Tomorrow! Enabling People Samsung India Silver
Edelman India Pvt Ltd People & Team Best Culture of the Year Best Culture of the Year NA Runner-up
ON PURPOSE People & Team Best Culture of the Year The Change Must Begin Within - ON PURPOSE ON PURPOSE Gold
ON PURPOSE People & Team Diversity & Inclusion Company of the Year The Change Must Begin Within - ON PURPOSE ON PURPOSE Runner-up
Siemens Healthineers People & Team Diversity & Inclusion Company of the Year PRIDE Month 2023 Siemens Healthineers Gold
Media Mantra People & Team PR Agency Head of the Year -- Pooja Pathak Runner-up
Egis India People & Team PR Corp Comm Head of the Year not applicable not applicable Gold
Media Mantra People & Team PR Team of the Year (Agency) Creating a New You Media Mantra Gold
ON PURPOSE People & Team PR Team of the Year (Agency) From start-up to scale-up. A year of bold choices ON PURPOSE Runner-up
Aditya Birla Group People & Team PR Team of the Year (Corp Comm) Big on Communication Aditya Birla Group Gold
Viacom18 Media Pvt Ltd People & Team PR Team of the Year (Corp Comm) Communications Team of the Year Viacom18 Runner-up
Kaizzen People & Team Young PR Professional of the Year (Agency) Tanya Shandilya Tanya Shandilya Runner-up

 

Source:
Campaign India

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