K V Sridhar (Pops), Leo Burnett's national creative director, is on the jury of the New York Festivals 2009 for television and cinema advertising. He is the only Indian in the jury panel.
Pops said, "I would be looking for fresh ideas and good execution. I would also be looking at the ability of the brands to tell a story in a natural way. Most brands these days stress on human values. Also, I will get to see lot of fresh work at New York Festival as this is the first in the list of awards."
The Festivals' online judging process is carried forth by renowned judges representing forty countries. The judges are chosen by the executive directors of the Festival.