V-Mart has appointed Poppy Seed Communications to handle its branding and creative strategy across traditional and digital media.
The Delhi-based start-up won the account after a presentation made to the brand for its strategy for the future. Poppy Seed Communications has been founded by Ashwani Dhingra.
V-Mart Retail was founded in 2002. The retail chain offers a range of apparel, footwear and accessories for women, men and kids. It also offers home furnishing, merchandise, and home utility items.
Vineet Jain, COO, V-Mart Retail, said, "Poppy Seed, though is a recently born agency, it is led by competent professionals with extensive experience, that is just what is needed. The brand is very positive about this alliance and is all set to uncover what the agency’s expertise has in store, for the 19-years old fashion retail chain."
Payal Singh, digital head and co-founder, Poppy Seed Communication, said, “It is a great opportunity for us as veterans in a start-up, to bring to the table power-packed ideas and strategies that further empower the Indian fashion market. We are sure to take this partnership ahead with amazing endeavors and give V-Mart Retail the justice it deserves in branding solutions.”