Poppy Seed Communications bags V-Mart

V-Mart has appointed Poppy Seed Communications to handle its branding and creative strategy across traditional and digital media.

 

The Delhi-based start-up won the account after a presentation made to the brand for its strategy for the future. Poppy Seed Communications has been founded by Ashwani Dhingra.

 

V-Mart Retail was founded in 2002. The retail chain offers a range of apparel, footwear and accessories for women, men and kids. It also offers home furnishing, merchandise, and home utility items. 

 

Payal Singh, digital head and co-founder, Poppy Seed Communication, said, “It is a great opportunity for us as veterans in a start-up, to bring to the table power-packed ideas and strategies that further empower the Indian fashion market. We are sure to take this partnership ahead with amazing endeavors and give V-Mart Retail the justice it deserves in branding solutions.”