Pooja Balani has been appointed general manager of the Mumbai office of Everest Brand Solutions. Her advertising career spans agencies like Grey, Lowe Lintas, JWT, Contract, and M&C Saatchi.
Dhunji Wadia, president, Everest Brand Solutions, said, "Everyone knows Pooja. She’s worked with me at JWT and has the experience of working on a diverse set of businesses that include Jet Airways, Diamond Trading Company (DeBeers), Standard Chartered Bank, Kingfisher, Unilever Beverages, Acer, Bajaj Allianz Insurance, Shopper’s Stop, Disney, Pfizer, Franklin Templeton and Spice Telecom. She has won EFFIES for work on Asian Paints and Spice Telecom."
He added, "Pooja has tremendous expertise in managing organisational change, building brands developing business, and ensuring profitability. She played a key role in setting up the M&C Saatchi Mumbai operations from office design to staff recruitment across all levels to implementation of standard operating procedures for smooth and effective working."
On her appointment Balani said, "My partnership with Dhunji goes back to JWT where we created a highly motivated and energetic team. We both believe in creating work that rocks the marketplace. And both believe in creating a fun and positive work culture.”