Pocket Aces elevates Rayvanta Kumar

Was AVP, corporate strategy function

Jul 26, 2022 07:03:00 AM | Article | Campaign India Team

Digital entertainment company, Pocket Aces, has elevated Rayvanta Kumar as head, direct-to-consumer (D2C), content business. 
 
He will be responsible for leading the vertical’s short-form fiction channel, FilterCopy, lifestyle channel Gobble, and infotainment channel, Nutshell. He will also handle Pocket Aces’ P&L at the overall D2C content business level, and mentor the channel's leadership teams to scale content innovation, distribution, strategic partnerships, and monetisation opportunities. 
 
Rayvanta joined the company in 2020 as AVP, corporate strategy function. 
 
Aditi Srivastava, co-founder and CEO, Pocket Aces, said, “At Pocket Aces, we have always believed in growing people to take up leadership roles internally. The D2C Content Business is the core of Pocket Aces because this is where we have access to direct audience insights to build data-driven content and products. Having worked in the corporate strategy function for two years, Ray understands this big picture very well, and has exciting ideas for more products we can offer to our audiences and clients. I am confident that he will steer the D2C content business to new heights.”
 
Kumar said, "It’s been an incredible journey so far and I’m thrilled to take on this new responsibility. With a clear and solid content strategy in place, we are bullish to grow our revenues across our channels by adding innovative products and exploring new monetisation opportunities."