Campaign India Team
Mar 20, 2023

PNG Jewellers appoints Madhuri Dixit as brand ambassador

Dixit will feature in the brand's upcoming campaigns, social media content, and other promotional activities

PNG Jewellers appoints Madhuri Dixit as brand ambassador
PNG Jewellers has announced the appointment of actor Madhuri Dixit as brand ambassador. 
 
Dixit will represent the brand globally and across India. 
 
She will feature in PNG Jewellers' upcoming campaigns, social media content, and other promotional activities, starting with its Gudhi Padwa campaign.
 
Saurabh Gadgil, chairman and managing director, PNG Jewellers, said, "We are delighted to have Madhuri Dixit as our brand ambassador, and we look forward to working with her over the next two years. Our association with Madhuri goes back a long way. She and her family have been our customers for many years. She is still India’s sweetheart and a dancing diva beyond competition. Her values are aligned with ours as well. This association will help us to strengthen our brand's image and consolidate our position in the Indian and global jewellery market. Her presence in our ecosystem is an invaluable asset as we move into the next phase of growth. PNG Jewellers will be launching at least five more stores in the next financial year."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

4 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

7 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

7 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.