Plush launches ‘Period Insurance’ promoting comfort in menstrual care

Plush has unveiled ‘Period Insurance’, a new initiative under its ‘Adjust Mat Karo, Plush Use Karo’ campaign, aimed at making menstrual care more reliable and comfortable. The initiative allows first-time users to claim a refund if they experience rashes, irritation, or discomfort from using Plush products.

Each pack of Plush period products includes a coverage card that simplifies the refund process through email. Co-founder Ketan Munoth said that menstruation already brings several challenges, and women should not have to worry about their products causing discomfort. He added that the initiative strengthens trust and reassurance among users.

 

 

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The campaign encourages women to prioritise comfort instead of compromise, addressing the broader issue of normalised discomfort during menstruation. Plush is supporting the initiative through user-generated content, influencer collaborations, and on-ground activations that bring the idea to life.

Through this campaign, Plush aims to promote transparency and empowerment, positioning comfort and safety as fundamental to contemporary period care.