Plix, a plant-based nutrition brand, has announced the appointment of Krithika Sriram as chief growth officer.
With this mandate, she will be responsible for spearheading growth, driving the go-to-market strategy for new product lines to extend into new categories, and striving to expand into international markets.
Prior to this role, Sriram was at Zee Entertainment Enterprises, where she was senior vice president of the flagship channel.
Akash Zaveri, co-founder, Plix, said, “Krithika is one of the most dynamic marketing leaders with an illustrious track record of spearheading growth for a diverse set of consumer brands. It is great to have her on board as the chief growth officer of Plix. Her expertise in the development of business strategy, consumer-centric brand building and brand development and revenue initiatives are going to help us drive forward the vision for Plix. Our vision is to bring clean, plant-based food to every table, launch innovative products as well as enter into new markets. The fact that Krithika believes in the same tenets that Plix does as a brand will enable us to achieve and exceed the goals for the times ahead with her on board.”
Sriram said, “I derive immense satisfaction from helping new-age consumer brands grow their base exponentially and expand into high potential markets, address consumer demand through a pioneering product portfolio and engage the consumers deeply with a holistic communication approach. Plix is ushering in a plant-based revolution by enabling consumers to transition to a healthy, green, clean lifestyle. There is a great need for sustainable, green and healthy nutrition products all over the world. Environmental sustainability, access to clean nutrition and good healthcare are causes close to my heart, and I am delighted to take up the mission of making Plix, the world’s number one plant-based nutrition brand.”
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