Claire Beale
Dec 05, 2018

Piyush Pandey to take over as Ogilvy's global CCO

Pandey will continue to be based in Mumbai and takes on a brief to raise the quality of creativity across the Ogilvy network

Piyush Pandey to take over as Ogilvy's global CCO

Ogilvy is sticking with Asia-born talent for its top creative role. The network announced it is promoting Piyush Pandey, the chairman of Ogilvy India, to take over as worldwide chief creative officer, replacing Tham Khai Meng, who was abruptly fired in July.

Pandey takes on a brief to raise the quality of creativity across the Ogilvy network. He will retain his current responsibilities leading the Indian business, remaining based in Mumbai. But from the new year he will work in partnership with Ogilvy’s global chief executive John Seifert to oversee creative standards at the company.

Seifert said he had considered both internal and external candidates for the global creative role. “I wanted someone who would be a real partner to me and who would be true to the creative spirit of our founder David Ogilvy," he said. "But it was very clear that Piyush was the right candidate for the role.

“Piyush is deeply rooted in society and culture and the humanness of our world. He’s also someone who doesn’t look backwards, only forwards, and who is enthusiastic, excited and humble. He’s someone everyone can be inspired by.”

Seifert added that his working partnership with Pandey would become a model for Ogilvy offices around the world, with the creative and business agendas coming fully together. “To date we hadn’t really galvanised our network to ensure creativity is the lifeblood of everything we do," Seifert said. "Piyush will now help me drive that.”

Pandey, who with his brother Prasoon was awarded the prestigious Lion of St Mark for outstanding contribution to creativity in communication at Cannes this summer, is a towering creative figure in India. 

Pandey’s appointment comes as Ogilvy prepares to announce in January a new 20-strong creative council for the company, which will include 50% female creatives. Siefert said he was determined to accelerate the diversity within the agency’s creative ranks, through external recruitment and accelerated internal talent development.

Meanwhile, Joe Sciarotta the CCO of Ogilvy US, has been appointed as deputy chief creative officer, worldwide, reporting to Pandey and Seifert. Leslie Sims joins Ogilvy from VML Y&R as chief creative officer of Ogilvy USA, reporting to Lou Aversano, chief executive, USA.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Anjali Lama, Dutee Chand, Mary Kom and Sara Ali Khan complete 'propah' transformation with Puma
Premium
3 hours ago

Anjali Lama, Dutee Chand, Mary Kom and Sara Ali ...

Watch the film conceptualised by Digitas India here

Premium
Interpublic Q3 revenues edge up 1.4 per cent
Premium
3 hours ago

Interpublic Q3 revenues edge up 1.4 per cent

Media, healthcare marketing, PR and sports and entertainment offerings led growth.

Premium
Piyush Pandey to receive Epica's Creative Leaders Tribute
Premium
3 hours ago

Piyush Pandey to receive Epica's Creative Leaders ...

Will be awarded during the Epica Awards ceremony on 21 November

Premium
Performics bags ALTBalaji's global digital mandate
Premium
3 hours ago

Performics bags ALTBalaji's global digital mandate

Account won following a multi-agency pitch