Hansa Research has announced the appointment of Piyali Chatterjee as senior vice president and national head for its customer experience practice.
She moves from Kantar where she was EVP and CX domain expert - South Asia.
Praveen Nijhara, CEO, Hansa Research Group, said, “Customer experience has been gaining significance in India over the last few years and most organisations are realising the strategic importance of having CX programs within the company. I am sure our clients will benefit extensively with the years of experience that Piyali brings with her in the area of customer experience.”
Chatterjee said, “I am very happy to join Hansa Research and look forward to a long and meaningful engagement with the entire team and clients here. Even after cso many years in this industry I find market research to be equally enriching and stimulating due to the changing customer behaviours and advent of newer technology around AI and big data analysis. I look forward to closely work with Hansa and grow with this brand.”
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