Campaign India Team
Jun 11, 2020

Piyali Chatterjee joins Hansa Research

Moves from Kantar

Piyali Chatterjee
Piyali Chatterjee
Hansa Research has announced the appointment of Piyali Chatterjee as senior vice president and national head for its customer experience practice. 
 
She moves from Kantar where she was EVP and CX domain expert - South Asia.
 
Praveen Nijhara, CEO, Hansa Research Group, said, “Customer experience has been gaining significance in India over the last few years and most organisations are realising the strategic importance of having CX programs within the company. I am sure our clients will benefit extensively with the years of experience that Piyali brings with her in the area of customer experience.”
 
Chatterjee said, “I am very happy to join Hansa Research and look forward to a long and meaningful engagement with the entire team and clients here. Even after cso many years in this industry I find market research to be equally enriching and stimulating due to the changing customer behaviours and advent of newer technology around AI and big data analysis. I look forward to closely work with Hansa and grow with this brand.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

Unraveling brand boycotts: What are the top ...

Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.

3 hours ago

WPP chief exec Mark Read targeted by deepfake scammers

Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.

3 hours ago

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.

7 hours ago

Why data is leading disruption in the communications...

Roshan Mohan of Pepper Communications asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.