Campaign India Team
Sep 05, 2022

Pintola gets Sunil Chhetri

Rolls out a digital campaign to highlight this association

Pintola gets Sunil Chhetri
Pintola has announced its collaboration with footballer Sunil Chhetri. 
 
This is Chhetri's first-ever association with an FMCG brand. 
 
With this partnership, the brand aims to tap into newer segments of healthy eating options and aspires to reach out to a sports enthusiast's consumer base.
 
Pintola has rolled out a digital campaign to highlight this association featuring Chhetri. 
 
 
 
Anand, owner, Pintola, said, "Sunil Chhetri and Pintola embodies similar values of rootedness, perfection, consistency, and performance and most crucially promoting the idea of healthier India to this generation. Chhetri personifies consistency and our brand is dedicated to helping the country to stay consistent on their fitness journey and thereby become the best version of themselves and who better than Mr Chhetri who has been the best soccer player in the country for close to two decades now."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

2 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.