Picks of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.

This week, the team found three pieces of work that stood out. 

As always, we're going alphabetically:

KFC (conceptulised by Ogilvy) 

Skillfully encapsulated the enduring creativity embodied by the brand's mascot Colonel Sanders. The film injects humour to showcase a new offering, all while ensuring that the wellspring of creativity remains engaging.

Sony Liv (conceptualised by Moonshot)

Parodying an actual 'bidaai' (bridal farewell ritual), the film plays out in an exaggeratingly melodramatic fashion laced with witty repartees and sarcasm-dripping clever comebacks, traded back and forth between a resigning employee and his bosses as the former embarks on his startup journey, thus making for an apt yet entertaining promo for the show 'Shark Tank' revolving around aspiring entrepreneurs.

Tata AIG (conceptualised by Wondrlab)

A Rohit Shetty thriller in 45 seconds brings out the importance of insurance with humour!