Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
AGEasy by Antara (conceptualised by Havas Worldwide)
Delightfully underscores how life’s little joys do not come with a ‘use by’ tag through an adorably relatable slice-of-life narrative.
Colgate (conceptualised by WPP@CP)
We like how the film tries to inculcate the brushing habit at night without getting preachy!
Zivame (conceptualised by Leo Burnett)
Artfully incorporated a self-care tradition into a narrative that underscores the importance of personal well-being, to promote breast cancer prevention.
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