Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Acko (conceptualised by Leo Burnett)
While Danube Properties similarly used the duo, we loved the way Acko used the duo in their original Munna Bhai avatars to push home the new product messaging.
Amazon (conceptualised in-house)
Beautifully underscores the significance of self-care during celebrations, blending a touching mother-daughter relationship with a delightful twist. It touched our hearts simply for pushing the message of self-love from the lens of a harried homemaker - a refreshing step away from the 'all-sacrificing' trope usually associated with women in festive ads, it's a great reminder to add some 'self-love' to our carts this year!