Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Federal Bank (conceptualised by Ogilvy)
The film showcases a grandmother conquering digital payments through a banking app, engaging in a dialogue with the digital 'button' to overcome her fears, culminating in her joyful success, which is endearingly relatable and captivating.
Our pick of the Independence Day films. The storyline is familiar - a captain has to report to work while a wedding ceremony is going on. But the plot twist isn't familiar. The fact that a bride is leaving the celebrations and everyone around her is normal and there's no preachy messaging makes it a winner for us.
Tanishq (conceptualised by Lowe Lintas)
The film encapsulates the timeless dilemma of a woman caught between life's significant moments and the decisions she defers, while elegantly conveying the message that indulging in diamonds doesn't always require a special reason.