Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

This week, the team found three pieces of work that stood out. 

As always, we're going alphabetically:

Asian Paints (conceptualised by Ogilvy) 

A new take using the ancient qawwali! Loved how Ranbir Kapoor and his crew landed up with umbrellas and windcheaters to avoid the leakages!

Nescafé (conceptualised by McCann India) 

The brand used a sweet way to showcase how that one member in the family somehow gets away from doing household chores. It also smartly positions the brand as an important break-time beverage that must be enjoyed together!

Starbucks India (conceptualised by Edelman) 

The ad earns brownie points for showcasing the true reality of someone who has had a sex transition. When completing a sex transition, the adoption of a person's new identity and how people close to them adapt to the change play a vital role. A person's old name reminds them of an identity they don't associate with. Hence, it was great to see the portrayal of a father embracing his child's new name and gender.