Campaign India Team
Mar 01, 2024

Picks of the Week: Work that wowed us

Air India, Gatorade and more, in Campaign India's round-up of favourite work that wowed us for the week ending 1 March

Picks of the Week: Work that wowed us

Campaign India's editorial team picks their favourite campaigns from those published on the website during the week. For the week ending 1 March, the team found three pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Air India (conceptualised by McCann Worldgroup)

An innovative and creative way to put across monotonous inflight safety instructions while showcasing the vibrant diversity of Indian culture and tourism at the same time, this one has our vote.

 

Gatorade (conceptualised by Leo Burnett)

 

 

The film illustrates an ingenious method that harnesses Google Maps' data to tackle urban recreational obstacles, highlighting the brand's dedication to fostering an active lifestyle amidst burgeoning and overcrowded city settings. 

 

Red Label (conceptualised by Ogilvy)

 

A heartwarming portrayal of inclusivity and the power of human connections forged over steaming cups of cutting chai (tea), beautifully captured in a simple yet impactful narrative.

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

1 day ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.