Campaign India Team
Mar 01, 2024

Picks of the Week: Work that wowed us

Air India, Gatorade and more, in Campaign India's round-up of favourite work that wowed us for the week ending 1 March

Picks of the Week: Work that wowed us

Campaign India's editorial team picks their favourite campaigns from those published on the website during the week. For the week ending 1 March, the team found three pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Air India (conceptualised by McCann Worldgroup)

An innovative and creative way to put across monotonous inflight safety instructions while showcasing the vibrant diversity of Indian culture and tourism at the same time, this one has our vote.

 

Gatorade (conceptualised by Leo Burnett)

 

 

The film illustrates an ingenious method that harnesses Google Maps' data to tackle urban recreational obstacles, highlighting the brand's dedication to fostering an active lifestyle amidst burgeoning and overcrowded city settings. 

 

Red Label (conceptualised by Ogilvy)

 

A heartwarming portrayal of inclusivity and the power of human connections forged over steaming cups of cutting chai (tea), beautifully captured in a simple yet impactful narrative.

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

2 hours ago

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

2 hours ago

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.

4 hours ago

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.