Campaign India Team
Nov 24, 2023

Pick of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Pick of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaign from those published on the website during the week.

 

This week, we picked one campaign from the seven we covered.

 

Cadbury 5 Star (conceptualised by Ogilvy) 

Cadbury 5 Star's ad is a quirky escape from AI anxieties, skillfully blending positivity and innovation. The comedic narrative embraces AI, highlighting its work-life balance benefits. Its 'do nothing' proposition, manifested by the 'Nothing University', brilliantly spotlights AI's creative potential. 

 

 

 

 

Source:
Campaign India

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