Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
ICICI Lombard (conceptualised by Ogilvy)
We liked the pun on 'the game of life' being unpredictable with the gamified film. An unpredicatable and fun narrative!
Rungta Steel
Cleverly cashes in on iconic Bollywood personas like Raees (Shah Rukh Khan), Gangubai (Alia Bhatt) and Rockstar (Ranbir Kapoor) by seamlessly weaving their filmy essence into an engaging narrative, effectively showcasing Rungta Steel's USP of reliability and strength.
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