Campaign India Team
Feb 23, 2024

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found two pieces of work that stood out. 
 
As always, we're going alphabetically:
 
ICICI Lombard (conceptualised by Ogilvy)
 

We liked the pun on 'the game of life' being unpredictable with the gamified film. An unpredicatable and fun narrative!

 

Rungta Steel 

Cleverly cashes in on iconic Bollywood personas like Raees (Shah Rukh Khan), Gangubai (Alia Bhatt) and Rockstar (Ranbir Kapoor) by seamlessly weaving their filmy essence into an engaging narrative, effectively showcasing Rungta Steel's USP of reliability and strength.

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

3 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.