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Mar 24, 2023
Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
Top news, insights and analysis every weekday
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Just Published
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2 days ago
Itch you can’t ignore: Sebamed scratches at the truth
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
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2 days ago
Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
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Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
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Cultural ‘Tadka’ drives India’s most effective ads ...
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
