Tanishq celebrates the father-daughter bond, while Tata Tea brings back 'Jaago re'
Two pieces of work by the MullenLowe Lintas Group stand out as our 'picks' this week.
Tanishq's (conceptualised by Lowe Lintas) multilingual film shows six different situations between a father and his daughter just before a wedding.
Tata Tea's 'Jaago Re 2.0' (conceptualised by Mullen Lintas) urges people to wake up before the alarm as it wants people to pre-act and prevent issues from developing.
Also read:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
