Campaign India Team
Feb 17, 2017

Picks of the Week: Tanishq, Tata Tea

Tanishq celebrates the father-daughter bond, while Tata Tea brings back 'Jaago re'

Picks of the Week: Tanishq, Tata Tea

Two pieces of work by the MullenLowe Lintas Group stand out as our 'picks' this week. 

Tanishq's (conceptualised by Lowe Lintas) multilingual film shows six different situations between a father and his daughter just before a wedding.

Tata Tea's 'Jaago Re 2.0' (conceptualised by Mullen Lintas) urges people to wake up before the alarm as it wants people to pre-act and prevent issues from developing.

 

Also read:

 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Ministry of Road Transport & Highways calls for ...

The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.

3 hours ago

Times Power of Print throws down the gauntlet to ad ...

The work calls for entries for campaigns that will get more voters to the booths.

4 hours ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

4 hours ago

Shah Rukh Khan delivers message of success with ...

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.