Campaign India Team
Feb 17, 2017

Picks of the Week: Tanishq, Tata Tea

Tanishq celebrates the father-daughter bond, while Tata Tea brings back 'Jaago re'

Picks of the Week: Tanishq, Tata Tea

Two pieces of work by the MullenLowe Lintas Group stand out as our 'picks' this week. 

Tanishq's (conceptualised by Lowe Lintas) multilingual film shows six different situations between a father and his daughter just before a wedding.

Tata Tea's 'Jaago Re 2.0' (conceptualised by Mullen Lintas) urges people to wake up before the alarm as it wants people to pre-act and prevent issues from developing.

 

Also read:

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

1 day ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

1 day ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

1 day ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.