Pick of the Week: The Hindu's 'Switchable Video' The newspaper brand's work stands out this week, with good reason by Campaign India Team | 02/12/2016 There are two sides to every story, and there are many facets to every city. A newspaper brand is expected to deliver both sides of the story. This campaign captures charm and beauty of Bengaluru in one film, and the painpoints that demand attention in another. Well done. And by the way, use of the tech is a global first, we are told. Kudos.