Advertising
Campaign India Team
Aug 05, 2016

Pick of the Week: Team India, Rukna Nahi Hai

A close second would be #IWearHandloom by @TexMIndia

Pick of the Week: Team India, Rukna Nahi Hai
As the Olympic Games get underway in Rio, it's time to cheer the Indian contingent and stoke the patriotic spirit.
 
Doing that quite well with the #RuknaNahiHai campaign is JSW, which is also behind 12 of the 100-plus Indian athletes in the race for metal.
 
So here's wishing the contingent the very best. 

 
We also saw a promising campaign get underway on social media. And we hope #IWearHandloom by #TexMIndia is just the beginning of a movement. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

JSW Paints’ ‘Room of hope’ colours a better tomorrow
Advertising
Dec 16, 2024
Campaign India Team

JSW Paints’ ‘Room of hope’ colours a better tomorrow

82.5 Communications wins creative mandate for JSW MG Motor India’s latest campaign
Advertising
Oct 29, 2024
Campaign India Team

82.5 Communications wins creative mandate for JSW ...

JSW extends partnership with IOA as sports performance and lifestyle partner
Marketing
Jul 08, 2022
Campaign India Team

JSW extends partnership with IOA as sports ...

Paris 2024: Pressure is on brands to produce in big moments as the games begin
Advertising
Jul 12, 2024
Frank Washkuch

Paris 2024: Pressure is on brands to produce in big ...

Just Published

Media fragmentation: The unfair opportunity marketers are missing out on
Media
9 hours ago
Ritz Malik

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

Media’s year of reset and recalibration
Media
10 hours ago
Shannon Tellis

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

Shark Tank India returns to television, chasing cultural scale
Advertising
10 hours ago
Vinita Bhatia

Shark Tank India returns to television, chasing ...

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.

The 2025 Wrap: Top M&A deals
Advertising
11 hours ago
Matthew Keegan

The 2025 Wrap: Top M&A deals

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.