As the Olympic Games get underway in Rio, it's time to cheer the Indian contingent and stoke the patriotic spirit.
Doing that quite well with the #RuknaNahiHai campaign is JSW, which is also behind 12 of the 100-plus Indian athletes in the race for metal.
So here's wishing the contingent the very best.
We also saw a promising campaign get underway on social media. And we hope #IWearHandloom by #TexMIndia is just the beginning of a movement.
#IWearHandloom. Not only worn them all my life but love to enhance weavers' livelihoods by helping create new saris. pic.twitter.com/kp8wxUNgG6
— Jaya Jaitly (@Jayajaitly) August 1, 2016
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