Campaign India Team
Nov 25, 2016

Pick of the Week: #ShatteredNotBroken

ideas@work and Scarecrow partner for photo exhibition on 26/11 anniv., to raise funds for Uri martyrs' families

Pick of the Week: #ShatteredNotBroken
ideas@work and Scarecrow Communications' initiative to come together to raise funds for Uri martyrs' families, is one that stands out this week.
 
Ahead of the eighth anniversary of the 26/11 attacks in Mumbai, the two agencies have tied up to organise a fundraising photography exhibition on the theme ‘Shattered, Not Broken – A stance against terrorism’. The exhibition will be hosted at the Scarecrow Art Gallery in Mumbai on 26 and 27 November. 
 
The photographs by ideas@work's Prashant Godbole will be framed with glass shattered by shrapnel and bullets. The subjects featured will be people who were directly or indirectly affected by the 26/11 attacks. 
 
On 26/11, organisers  will also upload a link by which one can add a #ShatteredNotBroken filter to their profile pictures on social media, encouraging friends and followers to support the initiative.
 
All proceeds from sale of work exhibited and entry fees (Rs 100 per head) will be forwarded to families of Uri martyrs. Tickets to the exhibition can be purchased here.
 
Those unable to attend but wishing to donate may do so here.
 
Also read:
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Quick commerce’s next act, from groceries to ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

10 hours ago

Jury convenes for NDTV's Masterstroke Art Awards ...

Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.

11 hours ago

Zydus Pinkathon returns to Delhi with women-first ...

The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.

11 hours ago

Yas Island Abu Dhabi, Holiday Tribe roll out ...

The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.