Campaign India Team
Aug 11, 2017

Pick of the Week: Paper Boat

The film conceptualised by Lowe Lintas for Raksha Bandhan stands out

Pick of the Week: Paper Boat
Our inbox was flocked with several films for Raksha Bandhan. Our pick this week is a film by Paper Boat. The brand released two films conceptualised by Lowe Lintas.
One stood out. It focussed on the day after the festival. A boy came home from school with a dozen rakhis on his wrist, all tied by his rakhi sisters at school. Among them was one tied by his sister at home. She is keen to know which one is his favourite rakhi. Not getting the answer she expected, she disowns him as her brother. But the next morning, the boy is in for a real surprise.


Campaign India

Related Articles

Just Published

23 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention