Pick of the Week: Paper Boat

The film conceptualised by Lowe Lintas for Raksha Bandhan stands out

Aug 11, 2017 04:53:00 AM | Article | Campaign India Team Share - Share to Facebook

Our inbox was flocked with several films for Raksha Bandhan. Our pick this week is a film by Paper Boat. The brand released two films conceptualised by Lowe Lintas.
 
One stood out. It focussed on the day after the festival. A boy came home from school with a dozen rakhis on his wrist, all tied by his rakhi sisters at school. Among them was one tied by his sister at home. She is keen to know which one is his favourite rakhi. Not getting the answer she expected, she disowns him as her brother. But the next morning, the boy is in for a real surprise.

 

RELATED ARTICLES

PaperBoat gets The Script Room to handle creative

1 year ago| article

PaperBoat gets The Script Room to handle creative
Raksha Bandhan 2021: Brand campaigns that stood out

1 year ago| article

Raksha Bandhan 2021: Brand campaigns that stood out
Coca-Cola reassures public 'what we share is stronger' in global festive spot

3 years ago| video

Coca-Cola reassures public 'what we share is stronger' in global festive spot