Campaign India Team
Aug 11, 2017

Pick of the Week: Paper Boat

The film conceptualised by Lowe Lintas for Raksha Bandhan stands out

Pick of the Week: Paper Boat
Our inbox was flocked with several films for Raksha Bandhan. Our pick this week is a film by Paper Boat. The brand released two films conceptualised by Lowe Lintas.
One stood out. It focussed on the day after the festival. A boy came home from school with a dozen rakhis on his wrist, all tied by his rakhi sisters at school. Among them was one tied by his sister at home. She is keen to know which one is his favourite rakhi. Not getting the answer she expected, she disowns him as her brother. But the next morning, the boy is in for a real surprise.


Campaign India

Related Articles

Just Published

1 day ago

Royal Enfield appoints Yadvinder Singh Guleria as ...

He was director for sales and marketing, Honda Motorcycle and Scooter India (HMSI)

1 day ago

Pokerbaazi and Shahid Kapoor aim to get rid of the ...

Watch the film conceptualised by Wieden+Kennedy here

1 day ago

Mirchi launches an audio OTT app

Titled Mirchi Plus the app intends to provide a multi-lingual and immersive audio experience for its listeners