Campaign India Team
Aug 11, 2017

Pick of the Week: Paper Boat

The film conceptualised by Lowe Lintas for Raksha Bandhan stands out

Pick of the Week: Paper Boat
Our inbox was flocked with several films for Raksha Bandhan. Our pick this week is a film by Paper Boat. The brand released two films conceptualised by Lowe Lintas.
One stood out. It focussed on the day after the festival. A boy came home from school with a dozen rakhis on his wrist, all tied by his rakhi sisters at school. Among them was one tied by his sister at home. She is keen to know which one is his favourite rakhi. Not getting the answer she expected, she disowns him as her brother. But the next morning, the boy is in for a real surprise.


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