Campaign India Team
Jan 11, 2018

Pick of the Week: Captain Morgan

The rum brand from the Diageo stable paid a tribute to Old Monk's founder, Kapil Mohan

Pick of the Week: Captain Morgan
While Old Monk lovers flocked to social media to pay their condolences and tributes to Kapil Mohan, former chairman and MD of Mohan Meakin (Old Monk's parent company), so did competitor, Captain Morgan.
 
Using social media, The Diageo brand paid tribute with 'A salute from the Captain to the Monk'. #Drinkresponsibly.
 
 
Source:
Campaign India

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