While Old Monk lovers flocked to social media to pay their condolences and tributes to Kapil Mohan, former chairman and MD of Mohan Meakin (Old Monk's parent company), so did competitor, Captain Morgan.
Using social media, The Diageo brand paid tribute with 'A salute from the Captain to the Monk'. #Drinkresponsibly.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins