Advertising
Campaign India Team
Aug 24, 2017

Pick of the Week: 30 Second Thrillers

KV Sridhar's book launch that brought together a galaxy of creative leaders on stage stands out this week

Pick of the Week: 30 Second Thrillers
Ad veteran KV Sridhar known by the industry as Pops launched his book, 30 Second Thrillers, a collection of behind the scenes anecdotes of legendary ads that have dominated the last 3 decades. 
 
The book was launched by nearly two dozen creative leaders who have also contributed to the creation of the book. 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

3 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cannes Lions 2025: FCB India bags India's first Grand Prix of the year

6 Cannes Lions 2025: FCB India bags India's first Grand Prix of the year

RCB’s brand value to cross $140 million: Qoruz

7 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

8 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Mark Read to step down as WPP CEO after seven years

10 Mark Read to step down as WPP CEO after seven years

Related Articles

Nihilent acquires KV Sridhar's Hyper Collective
Advertising
Mar 19, 2020
Campaign India Team

Nihilent acquires KV Sridhar's Hyper Collective

KV Sridhar quits SapientNitro, to turn entrepreneur
Advertising
Oct 18, 2016
Campaign India Team

KV Sridhar quits SapientNitro, to turn entrepreneur

Looking back: 2011, Going ahead: 2012 - KV Sridhar (Pops)
Advertising
Jan 11, 2012
Manmohan Taparia

Looking back: 2011, Going ahead: 2012 - KV Sridhar ...

One Show 2016: Ashish Khazanchi, KV Sridhar and Rohit Devgun on juries
Advertising
Nov 06, 2015
Campaign India Team

One Show 2016: Ashish Khazanchi, KV Sridhar and ...

Just Published

Cannes Lions 2025: FCB India bags India's first Grand Prix of the year
Awards
5 hours ago
Campaign India Team

Cannes Lions 2025: FCB India bags India's first ...

FCB India also grabs a Gold; Ogilvy and Leo other two Gold winners from India, on Day 3.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Advertising
7 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Reddit launches two AI advertising tools to usher in new era of community marketing
Digital
7 hours ago
Matthew Keegan

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Emotional marketing: Connecting with customers on a deeper level
Marketing
10 hours ago
Divanshi Gupta

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.