Advertising Marketing
Alison Weissbrot Jessica Heygate Bailey Calfee Gideon Spanier
Apr 01, 2024

Pfizer moves creative from IPG to Publicis after just 10 months

Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 022 69047500
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Dentsu appoints bankers to seek buyers for international business

3 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

4 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

5 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

Dentsu bets on podcasting as India’s audio market matures

8 Dentsu bets on podcasting as India’s audio market matures

Tattooed logos and untouched legacies: Tally’s branding paradox

9 Tattooed logos and untouched legacies: Tally’s branding paradox

India’s online gaming bill redraws the playing ad-spend playbook

10 India’s online gaming bill redraws the playing ad-spend playbook

Related Articles

Interpublic reports $94 million loss for Q1 2025
Advertising
Apr 25, 2025
Shauna Lewis

Interpublic reports $94 million loss for Q1 2025

Omnicom in talks to buy Interpublic—report
Advertising
Dec 09, 2024
Gideon Spanier

Omnicom in talks to buy Interpublic—report

Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
Advertising
Nov 29, 2024
Gideon Spanier

Industry sources dismiss ‘uncooked’ rumour about ...

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
Opinion
Dec 12, 2024
Prabhakar Mundkur

Unpacking Omnicom-IPG merger: Bigger, bolder, and ...

Just Published

Edelman hires Saatchis creative chief Kate Stanners for top international role
PR
9 hours ago
Charlotte Rawlings

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

Lego ad calls 'play' with array of characters performed by Tom Holland
Advertising
10 hours ago
Lucy Shelley

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

BBC assigns $401 million media planning and buying business
Advertising
11 hours ago
Beau Jackson

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

When Milind Soman gets schooled on bread
Advertising
12 hours ago
Campaign India Team

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.