R.P. Techvision India has reappointed Percept Out-of-Home, a division of Percept Limited, to execute an outdoor campaign for their computer brand, Chirag.The campaign was rolled out recently in Kolkata.
This brief given by R.P. Techvision to Percept OOH was to locate landmark sites with larger than life effects in Kolkata.
Commenting on the campaign, Sanjay Pareek, president, Percept Out-of-Home, said, “We are happy to be associated once again with the R.P. Techvision Group. The brief was to locate landmark sites with larger than life effects across Kolkata within specified budgets. Percept-OOH accomplished this objective successfully and created a strong impact on Chirag’s target audience. We have once again used innovation at all the landmark sites by placing the product cutouts and on pedestals to stand out from the surrounding ad clutter and enhance brand recall for Chirag.”
Percept Out-of-Home had earlier bagged this account in 2009. During that time, they were responsible for promoting the company's range of desktops and laptops across West, North and South India through outdoor and retail campaigns.