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R.P. Techvision India has reappointed Percept Out-of-Home, a division of Percept Limited, to execute an outdoor campaign for their computer brand, Chirag.The campaign was rolled out recently in Kolkata.This brief given by R.P. Techvision to Percept OOH was to locate landmark sites with larger than life effects in Kolkata.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.